If you want your e-commerce platform to attract really interested visitors (facilitating conversions) an effective segmentation strategy is what you need. Find out how to reach the right recipients with your emails and land them on your online store to increase sales. With the percentage of I...

        Do you want to capture original nature photos? One that is both amazing and unique at the same time? It's not complicated at all: there are some little tricks you can follow to get original nature photos. All…with the usual subjects and with the usual places that you have...

      How many times have you read a text online (but also on paper) and defined it as " flat "? How many times have you yawned or realized you weren't remembering anything you read? I think it has happened to everyone sooner or later, because too often we are faced with static texts ...

      What is Shrinkflation? Why is it important to know this as a consumer? Shrinkflation is the practice of reducing the size of a product while keeping the same price or even increasing it. A less common use of this term can refer to a macroeconomic situation where the economy is c...

      The word "photography" derives from the composition of 2 words in Greek: photo (phos) and graphy (graphis), therefore literally "photography" means drawing with light. The latter is therefore the essential element to be able to take an image, without it we could not speak of pho...

      The generational turnover between Baby Boomers and Millennials is upon us and the transfer of knowledge, in terms of intellectual capital, is strategic for business continuity The time is getting closer and closer when an entire generation, that of the so-called Baby Boomers , w...

      Writing for your business can be difficult and above all it can give you little satisfaction if you don't know the right techniques for structuring a text . Because let's face it: if what you write doesn't give you satisfaction… what's the point? If what you create doesn't reall...

      Negotiation is a decision-making process that allows you to reach a compromise or agreement while avoiding arguments and disputes. It often happens, in a discussion, that a person tries to impose his point of view, forgetting that success does not come from winning over others b...

  When we talk about Lead Generation we mean the set of marketing actions that aim at acquiring and generating interested contacts . In fact, the Lead is a potential customer interested in the product/service you offer, who has come into contact with you, leaving you some data with which you ca...

  Let's go out and reappropriate the spaces, with our cameras around our necks or in our hands, to dedicate ourselves to still life photography ... outdoors. Meaning of a still life In photography, we use the English expression still life to indicate a particular genre that portrays inanimate s...

      The work of reduction must also be carried out on the texts, to say what is needed and only that. By subtracting the obvious we add meaning. The more concise the message, the more important the words it contains will be. (Yvonne Bindi, Language Design ) Writing to communicate is...

      Brainstorming is a creative technique which consists of a group debate to find ideas and/or proposals. This decision-making method was developed in the context of advertising agencies, is widely used for problem solving and is mainly based on the association of ideas and compari...

    The fisheye is undoubtedly the most particular and "transgressive" photographic lens that exists, but also the most difficult to use and the most deceptive. The fact that it offers a huge angle of view often misleads the photographer and leads him to use it incorrectly, resulting in ab...

      Reality is the condition of what actually and concretely exists, while perception is the act of perceiving and becoming aware of an external reality through stimuli and sensations. Human beings have wondered since ancient times about what is real and what is instead illusion, th...

      One of the things I am asked most often is how to create an interesting editorial plan . Let's start from an assumption: you are an interesting person , what you have to say is interesting and what you do every day is also interesting . I know: it doesn't seem like that to you a...

      A business model is a conceptual tool used to describe how a company creates, distributes and captures value. In other words, it can be defined as the set of organizational practices and strategic solutions through which the company acquires its competitive advantage on the mark...

      Shooting portraits in natural light has the power to evoke an ethereal, minimalist style that takes the viewer's breath away. There is something very simple and stunning about a visually striking natural light portrait. Whether it's a soft shadow during perfect morning light, or...

    One of the questions that all marketing specialists ask themselves is how to create a lasting relationship with their customers . Regardless of the industry, a brand needs loyal and engaged customers. So how to build customer loyalty by ensuring that they will continue to choose their ...

      Before people learned to write, they told each other stories. Telling a story is like painting a picture with words. Stories connect, inspire, guide, create change and heal. Storytelling has enabled people to make sense of the world and draw deeper meaning from their lives since...

      Do you want to implement a marketing campaign and need to create a profile of your potential customer? The first step is to define and develop your buyer persona. You can't move on to the operational plan without having defined your buyer persona, their characteristics, needs an...