One of the most effective elements to convince a user to buy your products is to show them how good and appreciated they are through the experience of other customers. That's why including reviews in your emails is a great strategy to increase conversions. Have you ever heard of social proof?...

Photography is communication... probably one of the most effective forms of communication, capable of bringing whole universes to life in a two-dimensional space, arousing emotions, memories, creating trends and even influencing the viewer. To get the most out of the image we are shooting, we need a...

      A lead magnet is a free resource, product or service (such as an eBook or a free trial) that users who visit a site can access by filling in a form with some personal and contact information (such as name and address e-mail). What is a lead magnet? The goal of the lead magnet is...

How to write an effective business letter ? Perhaps, it's better to start with another question: why should one write a business letter nowadays? Indeed, for years now, we have been living in the era of emails , which are a practical and economical tool. Yet email didn't kill direct mail. On the contrary: looking for customers via paper corresponde...

      The goal of street photography is to reveal small daily events in the life of individuals and society. Contrary to what one would expect, images don't have to contain a road… Instead they can be “stolen” wherever people congregate and have interesting behaviors. Street photograp...

    Let's forget the 4Ps of classic marketing and welcome the 4Es. For those who have studied Marketing at University or have read in-depth books, they know the concept of the 4Ps of the marketing mix well, but considering that the world and the ways of doing business have changed consider...

      Talking about storytelling applied to business communication is never easy. Humankind is divided into two categories: on the one hand, those who put a sprinkle of storytelling everywhere (and, often, inappropriately, in a way that is out of place); on the other, those who consid...

      If you consider the Personal Brand a fundamental element to improve your career, in this article we discover 4 steps to create it starting from 0. Why is Personal Branding important? Today more than ever, uncertainty reigns supreme in the labor market. How many times have you fo...

      When we hear about food packaging , the first thing that comes to mind is a food container, designed to wrap and protect food from the moment it is packaged until it arrives on our tables. It must take into account the dimensions of the product, its consistency and any interacti...

    We've all heard of noise in photography. But what exactly is it about? And how can we manage it? We answer all the questions in this article. Managing noise: introduction We know the role of the ISO level in photography and we know how the increase in sensor sensitivity corresponds to ...

      Do you remember when was the last time you reviewed the texts of your About Me page? Often, after putting your website online, you forget everything you prepared at the beginning of your business: your home page, the information on your about me page, your services pages. As you...

      Your customers are the heart of your business. You owe them your turnover, your popularity, your success. Without them your business would be meaningless. We often feel satisfied with the sale of our services or products and we forget about what happens after and in between, to ...

    Your camera is probably capable of capturing color images in a variety of different color bins called "spaces." These camera color spaces collect colors in one of several differently sized light containers labeled sRGB, AdobeRGB, and RAW. Each container gathers slightly increased light...

      When we talk about marketing, a world opens up to be discovered and that surrounds our lives day after day, even when we don't realize it. To carry out the activities in the most functional way possible, there are many strategies and studies capable of bringing benefits and impr...

  Email is still one of the most innovative and inspiring tools to reach new customers. Here are 9 Email Marketing tips to grab your users' attention and convince them to convert. Email is an obsolete tool. Are you really convinced of this? In the year of its 50th anniversary, email, on the con...

  You always learn something from your mistakes. From mistakes in writing you learn to write better and methodically. You learn to write by writing. Writing itself is the best writing gym, the greatest teacher, obviously combined with a healthy and honest self-criticism. I thought back to when ...

  Our cameras can capture much more than our eyes can perceive. The "luminous painting" (or light painting) is a case in point: to the naked eye, a dark night is only dark. But if we lock the camera on a tripod, open the shutter, and wave a flashlight around, suddenly the sensor begins to see t...

  Even during the summer, marketing doesn't go on vacation: people travel, spend more time with friends but that doesn't make them unreachable, it's enough to change the touchpoints and, with a little creativity, summer becomes an excellent time to increase brand awareness . Let's see together ...

    As we have already seen in a previous article, the naming activity (literally, "name, give a name") is one of the fundamental steps that anyone who is planning their own brand has to face. The name is not just a word, but represents the identity of the brand, and is – together with the...

      Do you want to make a super creative portrait? All you need are three portable flashes and some flour . The very fine dust suspended in the air, in fact, follows the movements of the portrayed subject – a dancer – allowing us to capture his action and enhance his movements . Set...