In the beginning it was the blank sheet , the fear of every creative. Who has never been in awe in front of a blank sheet? I think of the writer looking for the most suitable word to start his novel, or of the painter who with little inspiration struggles to break the blank canvas with the first bru...

Are you also fascinated by nature? In reality, even those who specialize in other kinds of photography cannot resist the charm of a flower or a branch full of colorful leaves in autumn. One of the best things about nature is that it is easily accessible. You don't have to go too far to find it, it i...

A winning Company is made up of people who believe in the Entrepreneurial Vision What makes a company unique and special ? People : internal/external Collaborators, Suppliers, Partners… Financial and human capital are both essential. Without human capital, finance is of little use. It is evident tha...

When you work in graphic design, the request to design a poster or create a playbill is certainly one of those that are addressed to you most frequently. A poster is usually used to communicate an initiative or an event:‌ therefore it must capture attention , convey a series of sensations in line wi...

What is meant by privacy policy, why every website should adopt a disclosure that clearly illustrates the ways in which user data is collected, used and managed and what the penalties are foreseen in case of failure to comply with the GDPR Those who manage blogs, e-commerce or Internet sites have a ...

How do you learn to write stories that know how to bind and capture readers, dragging them into their world alongside the protagonists? Can you learn to write stories ? And to invent them? When I started writing, many years ago, I made the biggest mistake anyone can make: I had read little or nothin...

What exactly does Growth Hacking mean and what makes this innovative concept different from traditional marketing? Find out everything you need to know about the subject and how to become a growth hacker in this article. Growth Hacking is a marketing process or methodology that aims to accelerate th...

What's the best way to sell something? Make it palatable. And what is the first step to make a product attractive to a customer, his photo. There is little to do, if you have a company and you want to sell something you have to have convincing and well done photographs to represent the product in th...

When we study at school or university we are used to reading manuals of many pages in the shortest possible time, obtaining and memorizing the essential information and forgetting the others. When, on the other hand, we go hunting for the error, we need to train ourselves in a reading that will be m...

The meaning of Personal Branding, like many other marketing terms, can have different declinations, above all because it brings together two words, "personal" and "branding", which many perceive as distant . Perhaps you too have wondered: what does the "brand", the brand, which is something of compa...

When we enter a space where products or services are sold or promoted, we receive many stimuli. And all these stimuli direct our actions , decisions and our experience within that space. This is why in-store graphics are very important, of any type: from fixed and mobile displays , to the presence o...

Why do you write on your websites? What is the purpose of all this online writing ? Well, often it is communicating and expressing oneself , without ulterior motives. Or even inform and disseminate . In many other cases, however, the goal is to sell something. A service, a product, a professionalism...

If you are thinking of activating advertising campaigns or other ways of Digital Marketing, which lead users to your site "to then take some action", I suggest you invest some of your time and read this article on the importance of a page landing page (or landing page) specifically designed to persu...

In this article we resume our virtual photography course. In the previous lesson we saw the path that light takes when it enters the lens, first passing through the diaphragm, then passing through the shutter before arriving, today, at the sensor and, before digital, at film. Today we complete this ...

Did you know that Google Images also allows you to search for images by simply uploading a photo? Google is constantly optimizing its search engine to make it increasingly effective and close to user requests and with this interesting feature, it satisfies all those who wanted a solution to find sim...

To understand when a typeface is of good quality and that is well designed, you must first of all understand that within Type Design , or rather the design of fonts, there are countless technical aspects to consider , which contribute to the final result of that font . We talk about things like the ...

How do you make a good podcast ? Everyone talks about podcasts and everyone, at least on paper, can become a podcaster in an instant. Today, the podcast is the shortest route to truly effective personal branding . You can use them for content marketing , to tell stories, inform, educate, engage . It...

We all like stories. We were born for this. Stories affirm who we are. We all want confirmation that our lives have meaning. And nothing gives us more validation than when we connect through stories. They can cross the barriers of time, past, present and future, and allow us to experience the simila...

If you want to know if hackers have stolen your passwords and email addresses that allow you to log into websites, Firefox Monitor makes it easy to find out, even automatically. First of all, a necessary premise, I used the word " hacker " only because in the common imagination it is hackers who do ...

Flash in photography is a very versatile accessory, sometimes it is essential to increase the brightness of an environment and capture otherwise inaccessible details, other times it can be used as a technique to improve and make the most of the available light, amplifying the final effect. Understan...