Typography on the Web: the invisible art of not making readers flee (and why your site might be illegible)

  December has a flavour all its own. It's that time of year when the rhythm slows almost to exhaustion, the days shorten until they seem like the blink of an eye, and the light takes on that sharp, almost metallic quality that we creatives both love and hate. But there's an appointment this ye...

If we had looked at the digital marketing landscape ten years ago, we would have seen a gold rush. The pickaxe was the cookie, the mine was user behaviour, and the loot was data. Terabytes of data. We built cathedrals of analytics, dashboards that resembled NASA control panels, and sales funnels so ...

It's Tuesday night. Or perhaps it's Wednesday morning already, depending on how much caffeine you have circulating. In the Insight studio there's that electric silence that precedes great ideas or great disasters. I'm sitting at my desk, and across from me is Berto Bastone. For those who don't know ...

Admit it. It's happened to you. You've seen a stunning motorbike, a sports car or perhaps your child racing desperately towards the goal. You've raised your camera, taken a shot at lightning speed (maybe 1/2000) thinking you'd "freeze the moment". The result? Technically perfect. Emotionally? A car ...

From "iron sergeant" to "zen master": technical, cultural and strategic analysis for leading teams between Naples and London without losing your head (or your collaborators). If there's one universal truth I've learnt from observing creative agencies in the alleyways of Naples and financial start-up...

Do you trust what you see? Wrong. Your eyes are lying to you right now, whilst you're reading this sentence. Vision is the sense we rely on most to navigate the world, to avoid danger and, in our case, to judge the beauty and effectiveness of a graphic design project. Yet, I must give you some uncom...

There's a phase in every photographer's journey that I'd call "technical adolescence". It's that moment when you become convinced that to be taken seriously, to call yourself a "pro", the camera dial must be glued to the letter M. Manual. Always, regardless, at any cost. If you shoot in aperture pri...

Imagine you haven't been invited to the wedding of the year. Everyone's talking about it, the guests have paid expensive gifts to be there, and there's a mile-long waiting list. What do you do? Resign yourself to watching photos on Instagram? Absolutely not. Take inspiration from Owen Wilson and Vin...

Here I am, immersed in the bluish light of monitors, with a cup of coffee that's now gone cold and a pile of Asimov and Gibson novels staring at me judgementally from the desk. Today I want to take you on a journey that touches the deepest chords of my nerdy soul and my profession as a communicator....

For years we've been told a golden rule, almost a scholastic mantra that echoes in every beginner's ears: "keep the sun behind you". Our parents told us this when taking holiday snaps, instruction manuals for our first compact cameras suggested it. The idea was simple: if the light hits the subject ...