If you know me or follow me, you already know that I strongly advise against cold calling in professional sales. But I understand that there are times when finding "warm" prospects is like looking for a needle in a haystack. In these cases, cold calling can still be a winning strategy in the world o...

La tua visione ha bisogno di un trampolino di lancio? Eccoti servito il piano per sparare nel cielo delle attività commerciali la tua nuova idee, il tuo innovativo prodotto, quell’ultimo servizio a cui hai dato vita o il brand che hai appena ribattezzato. Occorrerà, certo, mettere sotto la lente il ...

Per garantire la continuità dell'attività e resistere alla competizione, ogni imprenditore deve focalizzarsi sulla ricerca e l'acquisizione di nuovi clienti. Inizialmente, è cruciale comprendere come individuare contatti interessati all'acquisto dei propri servizi, avviando poi trattative che posson...

The Media Kit is an essential tool for companies aiming to communicate effectively with both their customers and journalists. In this article, we'll explore the definition and contents of a Media Kit, the advantages it offers to businesses, along with some tips on crafting a professional and appeali...

The topic of psychology related to sales, clientele, and strategies to close more sales can seem as complex as the answer to the question 'how to close more sales.' I would like to examine these topics in a simple way, offering useful insights to those entering the world of sales or facing difficult...

Do you wish to keep your business competitive? Are you trying to identify errors beforehand or avoid them altogether? Are you curious to know whether you're meeting your goals or completely veering off course? In an ever-changing economic landscape, the role of Internal Audit emerges as an indispens...

Google Activity Profiles (formerly known as Google My Business) is a tool of universal accessibility, much akin to social channels, if we consider it an unconventional Google social network. It serves as an informative, promotional, and free customer contact channel, capable of creating a significan...

Do you know the saying, 'Teamwork divides the tasks and multiplies the success'? If you're not familiar with it, it's time to jot it down in your agenda or stick it on a note on your desk and read it every day. In an increasingly dynamic and competitive business world, the success of our enterprises...

WhatsApp is a hidden ace that many companies are beginning to discover, but not enough yet. This tool, which is now a part of all of our lives, offers a personal and engaging communication channel with users and customers, paving the way for solid and lasting relationships with your audience. That's...

There are topics for which working online is considerably more challenging than others. Beyond the technical challenges that each subject presents, there are certain subjects that fall under the category "Your Money Your Life" (YMYL), an American term coined to group topics that can have a significa...

  There are different methodologies for the sales process based on the recognition of customer profiles and personalities. However, these methodologies can be complex to learn and use. Not only is it difficult to correctly identify a customer's profile, but it is equally difficult to remember h...

In a context characterized by increasing competition and a rapidly changing and competitive world, it becomes essential to develop an effective strategy to stand out in your market sector and gain visibility and recognition in the mind of the average consumer. The latter is often bombarded with new ...

The answer to the question of what the characteristics of a successful salesperson are is not immediate because it depends on a series of factors and skills that will be explored in detail in this article. However, before delving into the topic, it is important to provide a brief introduction. It is...

Local SEO, short for Local Search Engine Optimization, is a fundamental strategy for businesses looking to improve their online visibility among a geographically nearby audience. Its primary purpose is to increase web traffic from local searches while also enhancing the business's visibility. Key ac...

Expansions, acquisitions, mergers, and other similar strategies, even if profitable in the long term, create a lot of confusion in customers' minds regarding the products and services the company offers and make them less willing to make purchases. The only way to escape from this chaos is to establ...

Regardless of your status, whether you are an entrepreneur with a large team of employees, a freelancer, a retailer, or a sales agent, the web offers enormous potential to expand your customer base and increase your company's revenue. It is essential to understand that ignoring the online aspect of ...

When you enter the world of programmatic advertising, you realize the wide range of advertising formats available. These formats can be leveraged to achieve a variety of goals, both related to branding and conversion. But how do you choose the right format for each stage of the funnel? The Conversio...

Do you have important news about your company that you want to share publicly? Then you might need a press release. If you don't know where to start, let's see how to do it together through a step-by-step guide. Let's start? Premise I tell you right away that if you want to write a beautiful and eff...

What are the phrases to sell ? What are the phrases to close a sale effectively? And the questions? Entering the final conversation phase with a potential customer is always an experience with a high emotional impact in sales. If you are a salesperson, a professional or an entrepreneur, you know tha...

Today more than ever memes represent the new frontier of communication , thanks to their simplicity, immediacy and virality. But what is meant by the word " meme "? Memes: what are they? Memes are contents that spread rapidly on the web reaching many, many users. These are images, GIFs or videos oft...