Everyone should have understood it by now: you cannot develop a marketing and communication plan without having first created the buyer personas . Knowing the target customer in depth is essential to be able to offer him what he is looking for and to guide him to buy your product rather than that of...
Do you want to implement a marketing campaign and need to create a profile of your potential customer? The first step is to define and develop your buyer persona. You can't move on to the operational plan without having defined your buyer persona, their characteristics, needs an...
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