When Marketing Automation kicks in, the results quickly start to show. Engagement increases, as does the conversion rate and opening rates of your emails and newsletters. To take full advantage of this tool you need to implement an effective strategy. In this article you will find 5 ready to use. Ma...

We have often talked about the importance of defining your Buyer Persona ( here , again here and here ), to define and choose the customers you want to relate to. A key element for increasing the business of your company or business and an indispensable figure for an effective Inbound Marketing stra...

It seems trivial to say, but the first step for your email marketing to bring results is to get newsletters and DEMs to their destination : we are talking about deliverability , an English term that we could translate as deliverability , i.e. the ability to be delivered to final recipients. If you c...

  The Opt-in Page is an essential tool for a Lead Generation strategy that aims to find qualified contacts (leads) to transform into customers. Do you want to understand what an Opt-In page is in detail and how to design one that is truly capable of converting? Here you will find the answers yo...

  Companies often focus on acquiring new contacts, forgetting about those customers who have been reached and courted with so much effort. And it's a short step from neglecting these customers to losing them. So here are some tips to recover your customers with the right campaign and regain the...

  If you want your e-commerce platform to attract really interested visitors (facilitating conversions) an effective segmentation strategy is what you need. Find out how to reach the right recipients with your emails and land them on your online store to increase sales. With the percentage of I...

  When we talk about Lead Generation we mean the set of marketing actions that aim at acquiring and generating interested contacts . In fact, the Lead is a potential customer interested in the product/service you offer, who has come into contact with you, leaving you some data with which you ca...

  One of the most effective elements to convince a user to buy your products is to show them how good and appreciated they are through the experience of other customers. That's why including reviews in your emails is a great strategy to increase conversions. Have you ever heard of social proof?...

  Email is still one of the most innovative and inspiring tools to reach new customers. Here are 9 Email Marketing tips to grab your users' attention and convince them to convert. Email is an obsolete tool. Are you really convinced of this? In the year of its 50th anniversary, email, on the con...