fbpx

Caricamento Pagina: Writing with light - Insight adv - creative solutions - Il blog della Insight Adv Ltd

NOV
15
0

Unveiling the Invisible: The Ultimate Guide to High-Speed Photography

There is an entire world happening in the blink of an eye. It’s the world of a drop of milk forming a perfect crown, the split second when glass shatters, or the precise instant a cheetah’s paw lifts off the ground. Our eyes are not built to see these moments. Our perception is too slow, reality too...

Continue reading
  15 Hits
NOV
12
0

Beyond Bokeh: where photography meets the real world

The photography studio is a “white box”. A controlled, reassuring, sterile environment. Every photon of light is exactly where we decide it should be. It’s a perfect place for surgical precision: the flawless corporate portrait, e‑commerce, beauty. But the soul? The soul often lives outside. On‑loca...

Continue reading
  44 Hits
NOV
08
0

Fisheye: the extreme wide angle lens that bends reality

If lenses were people at a party, the 50mm would be the reliable guest who talks to everyone, the 70-200mm would be the elegant observer in the corner, and the fisheye? The fisheye would be the life of the party with an electric guitar, jumping on the table and completely changing the evening's pers...

Continue reading
  70 Hits
NOV
05
0

In front of the fire, behind the lens. A thoughtful and experienced guide to war photography

There is a noise you never forget. It is not the sound of bombs, nor of bullets whistling past your ears. It is the metallic sound of the shutter clicking the moment the world explodes. Every war photographer knows it: that click that marks the distance between life and death, between the storytelle...

Continue reading
  74 Hits
NOV
01
0

Thinking in black and white: the mind map of tone

Welcome to the monochromatic dimension. A place where the essence of photography is no longer mediated by colour, but reveals itself through light, form, texture, and contrast. To produce truly impactful black and white shots, the first, fundamental step is to learn to see the world without chromati...

Continue reading
  80 Hits
OCT
29
0

Beyond the postcard: how to give nature a voice through landscape photography

Photo by Kyle Loftus on Unsplash Let's admit it: landscape photography is the biggest lie of our time. You open Instagram and see perfect peaks lit by a magenta dawn, lakes that look like mercury mirrors, and forests shrouded in mist. It all looks so easy, so accessible. The truth? That photo requir...

Continue reading
  110 Hits
OCT
25
0

How to capture the soul in portraits (without photographer clichés)

Let's face it. Our feed is saturated with technically impeccable portraits: skin smoothed like porcelain, artificially bright eyes, and creamy, indistinct backgrounds. They are beautiful images, certainly. But after the third, the fourth, the tenth, they become background noise. They are portraits t...

Continue reading
  130 Hits
OCT
22
0

Why Rembrandt Lighting is still (rightly) a classic

We open Lightroom. We look at the image. It's correct: in focus, well-exposed, the subject is smiling. But it's flat. Two-dimensional. It's missing... something. It's missing that pathos, that sense of three-dimensionality that separates a simple "photo" from a "portrait". That "something" is almost...

Continue reading
  183 Hits
OCT
18
0

Beyond aesthetics: the secrets to portraits that tell a story

There are portraits that stop us. They capture our gaze, halt our infinite scrolling, and force us to think. They possess a power that goes far beyond aesthetic perfection, a depth that, at first, we can't quite define. Why? Why do some photographs have this incredible, almost magnetic power, while ...

Continue reading
  124 Hits
OCT
15
0

#HandsInFrame: the art of photographing hands (and why you should start doing it right away!)

Have you ever scrolled through your Twitter feed and stumbled upon a hashtag like #HandsInFrame? If your answer is "no," don't worry, you're not the only one. Until recently, I too was convinced that photo contests were limited to more 'official' circles. But here you have a prime example of how cre...

Continue reading
  210 Hits
OCT
11
0

Beyond the shot: a complete guide to female portraiture

Let's start with a cliché that's hard to kill: for a breathtaking female portrait, all you need is a stunning model, a click, and the magic happens. Right? Dead wrong. This is the "original sin" of anyone starting out in people photography, an illusion that turns photography into a lottery and the p...

Continue reading
  199 Hits
OCT
08
0

360° panoramic photography: the definitive guide (without emptying your wallet)

Has this ever happened to you? You're there, in front of a landscape that takes your breath away. A mountain range stretching as far as the eye can see, an urban skyline pulsating with life, or a sunset setting the sky ablaze from horizon to horizon. You take out your trusty camera, compose, and sho...

Continue reading
  163 Hits
OCT
04
0

Beyond Concrete: A Complete Guide to Fine Art Architectural Photography

Photo by Sona Balayan on Unsplash Let's be clear: when you hear "fine art architectural photography", your mind probably jumps to high-contrast, black and white images of skyscrapers piercing through silky skies. You're not wrong, but that's like describing a novel by only talking about its cover. F...

Continue reading
  177 Hits
OCT
01
0

Indoor Sports Photography: How to Master the Dark Without a Flash

Step inside a sports hall with me. Close your eyes for a moment. Take in the unmistakable smell of polished wood, sweat, and dreams. Listen to the squeak of trainers, the shouts of the coach, the muffled roar of the crowd. Now open your eyes and look at the light: a mishmash of yellowish fluorescent...

Continue reading
  198 Hits
SEP
18
0

7 techniques for taking original nature photos

        Do you want to capture original nature photos? One that is both amazing and unique at the same time? It's not complicated at all: there are some little tricks you can follow to get original nature photos. All…with the usual subjects and with the usual places that you have...

Continue reading
  1500 Hits
OCT
02
0

Some tips for taking wonderful pictures in autumn

      Autumn, which is often considered a difficult season due to the end of summer and the holidays, the onset of the first cold weather and often gray and rainy days, is actually the favorite season for photography lovers . For a photographer, autumn is the season of bright colours ...

Continue reading
  1387 Hits
SEP
30
0

Photography: what are the most frequent mistakes when starting out?

      As the saying goes, " no one is born learned " and therefore the error is a constant presence in our photographic journey. Fortunately, by practicing photography constantly, it is very easy to improve quickly and correct our mistakes, even if sometimes we have to pay a penalty f...

Continue reading
  1658 Hits
SEP
28
0

The different types of digital cameras and more.

    In this second ideal lesson of our photography course, we will see together the different types of analog and digital cameras. The advent of digital has created quite a few "problems" for budding photographers: if in fact it was quite easy to buy an analog model, the same cannot be sai...

Continue reading
  1620 Hits
SEP
25
0

Seven things to do before going out with your camera.

    The following list is a photographic reminder to help you remember all the technical aspects of photography to keep in mind before starting a new photo session. Your camera is a sophisticated piece of equipment with many customizable settings that can vary from time to time. These 7 ti...

Continue reading
  1351 Hits
SEP
23
0

Photographing in the rain. Some tips to have fun in bad weather

    In these first days of autumn rain , I thought I'd write this article to help you get out of the house anyway to have fun taking pictures in the rain .   Photographing in the rain? But are you crazy? you will say... It is so comfortable in the house in the warmth, why should I go ...

Continue reading
  1384 Hits

By accepting you will be accessing a service provided by a third-party external to https://www.insightadv.it/

Stay in touch with us!

Do you want to stay updated on all the latest news of our agency, on new services and on all the sections of our blog?

Subscribe to our newsletter!

Satisfied customers

What they say about us

I had the opportunity to get to know Insight Agency when he started working with one of our clients, so I was able to appreciate not only their professional and creative approach, but above all the...
2013-09-16
Read more
Mario Gentile
CEO & Founder / Punto Ike
I was lucky enough to cross paths with Insight Agency in my professional career, thus getting to know Umberto, an excellent professional. Today my professional relationship and friendship, establi...
2013-09-27
Read more
Raffaele Cozzolino
Resp. Tecnico / Leucopetra spa
I had the pleasure of collaborating with Umberto, an exquisite person, always available, competent and quick to find solutions to problems, whether large or small; maximum satisfaction!
2013-10-02
Stefano Beltrame
Staff / Nebula Sigarette Digitali

About

Insight Adv Ltd is a full-service advertising agency. We offer our customers Graphic and Web Design, Marketing and Strategic Communication services.

We create websites, e-commerce and fad platforms, commercials and promotional videos and applications for smartphones and tablets. We also offer digital & direct marketing, social media and content management services. 

Pills...

" A vast sector of modern advertising… does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually. "
Erich Fromm

Follow us on