People. Our value.

The team makes the difference, but every great team needs a great captain. Umberto Mazza is our creative director. The founder of Insight Adv.

Choosing the people we work with is of fundamental importance, and we pay the utmost attention to this. Over the years, we have selected and chosen the best professionals, thereby building an extensive network of collaborators and partners, each with their specific skills and qualities, who work regularly with the Insight Adv.

A great team of professionals, graphic designers and creatives, who, coordinated by Umberto Mazza, the agency's founder and creative director, is able to satisfy every client communication need 360°, guaranteeing quality of service, speed and above all the optimisation of costs for managing each project.

Umberto Mazza

Multidisciplinary Creative Director & Storyteller

Born 1970. Creative Director, copywriter, graphic & web designer, digital marketing manager, photographer and videomaker. A curious and multidisciplinary mind that combines creative vision, digital strategy and storytelling through different languages.

The Profile

Over thirty years' experience in communication, design and storytelling. From investigative journalism to digital branding, from video direction to music, through to literary writing. A professional journey built on the hybridisation of languages and the ability to transform ideas into concrete projects.

The Origins: Information and Storytelling

His career began in the world of journalism, where he wrote and managed the graphic design for local periodicals such as Il Caffè, Il 42, Giovani Insieme and La Tribù Sotterranea.

From 1990, he collaborated with the interregional broadcaster Retenews (Channel 31) as an editor, announcer and presenter, expanding his audiovisual skills: directing, filming, editing and production. As a freelance reporter, he produced reports from various parts of the world, including conflict zones.

Between News and Archaeology

From 1999 to 2000, he was a correspondent for Il Mattino from the city of Herculaneum, working in synergy with the Directorate of Archaeological Excavations on the rediscovery of the "Villa e Terme dell'Epitaffio", destroyed by the eruption of Vesuvius in 79 AD.

Digital, Training and Innovation

Between 2000 and 2003, he coordinated the development of the first Italian e-learning platform as part of the "Teleformare" project (Tuscany Region), collaborating with ISI srl and Fastcom srl. He is an expert lecturer in e-commerce for post-qualification courses at the "Isabella D'Este" Professional Institute.

During these years, his interest in web design and digital communication grew, leading him to work with Edidue srl - Bloom Adv.

Insight Adv: Creativity at the Service of Business

Nel 2006 fonda, insieme a Olga Botova, Insight Agency e, nel 2022, dà vita a Insight Adv Ltd, di cui è Creative Director. È anche founder di Emmeu Creative Studio, boutique creativa specializzata in fotografia, video e grafica.

The agency develops integrated communication projects for national and international clients, including:

• Vodafone Italia – South Area Marketing and national large-scale retail
• Eurofrigo and Catone Logistica
• CSF – Centro Servizi e Formazione srl
• Insieme srl – Social enterprise
• Mondo in Cammino
• Leaders in the vaping sector: Esigitaly, Nuvole d'Aromi, Independent Smoke, Omega

He has managed communications for numerous high-impact social initiatives, including Cresci, Pisla, Sostha, Oltre, Combattiamo la dispersione and Geni.A.

SloU Cobra: The Musical Side

Under the pseudonym SloU Cobra, he explores music in the dance, blues, reggae and hip hop genres, releasing tracks in English. From 2024, he began a new artistic phase, writing and singing in Italian as well, experimenting with contemporary sounds and more personal lyrics.

Writing

In March 2025, he publishes his first novel, "Lettere dal cielo", an intense story that intertwines memory, emotion and spirituality. A literary project that marks the beginning of a new creative chapter.

Registrations and Memberships

• Registered with SIAE as an author, composer, photographer, graphic designer, screenwriter and director in the Music, Cinema, DOR (Theatrical and Broadcast Works) and OLAF (Figurative and Literary Arts) repertoires
• Member of Q-Design
• Member of the Associazione Italiana Web Design

From news to creativity, from music to writing: a professional journey built on listening, curiosity and the ability to tell stories that leave a mark.