If you know me or follow me, you already know that I strongly advise against cold calling in professional sales. But I understand that there are times when finding "warm" prospects is like looking for a needle in a haystack. In these cases, cold calling can still be a winning strategy in the world o...

Many writers harbor the dream of one day learning how to turn their book into a screenplay. The pinnacle of success many writers aspire to is becoming bestselling authors or, as you can imagine, seeing their characters come to life on the big screen. With numerous screenwriters adapting books for th...

La tua visione ha bisogno di un trampolino di lancio? Eccoti servito il piano per sparare nel cielo delle attività commerciali la tua nuova idee, il tuo innovativo prodotto, quell’ultimo servizio a cui hai dato vita o il brand che hai appena ribattezzato. Occorrerà, certo, mettere sotto la lente il ...

Capturing light trails proves truly magical, especially when it comes to capturing the dynamism and energy of vehicles in motion along city streets. This art form, commonly known as "vehicle light trails" or "light trail photography," allows for the creation of extraordinary and dynamic images that ...

Per garantire la continuità dell'attività e resistere alla competizione, ogni imprenditore deve focalizzarsi sulla ricerca e l'acquisizione di nuovi clienti. Inizialmente, è cruciale comprendere come individuare contatti interessati all'acquisto dei propri servizi, avviando poi trattative che posson...

People have always told and will continue to tell stories. In the oral tradition of storytelling, urban legends have developed, evolved, and spread for a longer period than we can trace. Sometimes they are silly, sometimes downright terrifying! From swamp monsters to characters from creepypasta, urb...

The beauty of snow is pure poetry, however, capturing stunning photos of snowy landscapes can pose an unexpected challenge. I warn you: if you decide to embark on a snow photography session without proper planning, you may encounter issues with autofocus and exposure (in addition to the risk of equi...

The Media Kit is an essential tool for companies aiming to communicate effectively with both their customers and journalists. In this article, we'll explore the definition and contents of a Media Kit, the advantages it offers to businesses, along with some tips on crafting a professional and appeali...

In the vast landscape of narrative writing, novels and stories are woven with a diverse range of techniques, methodologies, and elements that interact in an intricate game. Many of these elements come naturally, but others need to be learned and tweaked to tell the story we want to convey. The stake...

Photography is a highly visual art form, but like any other art, it goes beyond mere aesthetics and focuses on storytelling. This is particularly true when portraying people as subjects. Capturing authentic images and emotions is crucial in creating beautiful and genuinely engaging photos that reson...

The topic of psychology related to sales, clientele, and strategies to close more sales can seem as complex as the answer to the question 'how to close more sales.' I would like to examine these topics in a simple way, offering useful insights to those entering the world of sales or facing difficult...

Many writers ask themselves: What does finding one's voice as a writer imply? In essence, 'voice' in the artistic realm is simply the reason that drives us to practice our art, regardless of what it may be. It's our unique view of the world, whether it's reflected in portraying a character, the way ...

We assume that you are looking at the packaging of a food product with a blurry, poorly done, and badly lit photo. Would you buy it? The answer is probably no. Similarly, if you're in front of a restaurant menu and see food presented inaccurately, with distorted colors and excessive contrasts, would...

Professional pagination is different from common pagination. A book, a catalog, or a magazine communicate, obviously. They communicate through content, certainly, but they also communicate through the quality of the layout. So, how can one create a professional layout? How can contents be displayed ...

Do you wish to keep your business competitive? Are you trying to identify errors beforehand or avoid them altogether? Are you curious to know whether you're meeting your goals or completely veering off course? In an ever-changing economic landscape, the role of Internal Audit emerges as an indispens...

Scrolling through Instagram, it's hard not to notice how attention-grabbing portraits are often those imbued with suggestive and dramatic lighting. If you're a portrait photographer, light management can completely transform the atmosphere of a shot. But intense and dramatic lighting isn't just abou...

Google Activity Profiles (formerly known as Google My Business) is a tool of universal accessibility, much akin to social channels, if we consider it an unconventional Google social network. It serves as an informative, promotional, and free customer contact channel, capable of creating a significan...

The psychological thriller genre has long been highly appreciated by the audience and continues to thrive today. Readers love the mix of suspense, psychology, and unsettling revelations that characterize it, making it a highly appealing genre for authors seeking an eager audience. However, to captur...

In today's hyper-connected world, it seems like everyone has a camera at their fingertips. Whether embedded in their mobile phones or in a professional camera, taking photos has become the favorite pastime of millions (perhaps billions) of people every day. It's as if everyone has caught the paparaz...

The world of design is steeped in beauty and harmony, and one of the principles that helps create this beauty is the famous Golden Ratio. Also known as the 'divine proportion' or 'golden number,' the Golden Ratio is a mathematical proportion that has been used in art, architecture, photography and d...