Did you know that we spend about 6 hours a day on the internet and almost 2 hours on social media? A fact that requires us not to underestimate the potential of Instagram Marketing . 67% of active online users are subscribed to Instagram (a figure that emerged in Digital 2021, the latest report by W...

Entrando nel Creator Studio o guardando ai risultati di un determinato post nell’ultimo periodo, ti sarà capitato di notare l’arrivo di una nuova metrica che attribuisce un punteggio al post, seguita da un più o un meno. Si tratta del Punteggio di distribuzione (Distribution Score), un nuovo arrivo ...

How is a brand perceived by people on social media? This is a question that sooner or later every company gets to ask itself. The first way to go is always to address people and there are different methods to analyze brand perception. However, there are specific dynamics on social media, and sometim...

When it comes to communication, the various parts of a message are often clearly separated: on one side the text, on the other images/graphics/videos, in another drawer the moment in which the person who communicates is and in another still the world of whoever receives that piece of communication. ...

How to get more out of your Content Marketing strategy? Here I suggest 3 different solutions from the usual, many tips for each of these + Final Bonus! You know when, after kilometers and kilometers already traveled and the intense desire to return, you find yourself at a crossroads with a dubious c...

  When we talk about Lead Generation we mean the set of marketing actions that aim at acquiring and generating interested contacts . In fact, the Lead is a potential customer interested in the product/service you offer, who has come into contact with you, leaving you some data with which you ca...

    Let's forget the 4Ps of classic marketing and welcome the 4Es. For those who have studied Marketing at University or have read in-depth books, they know the concept of the 4Ps of the marketing mix well, but considering that the world and the ways of doing business have changed consider...

      If you consider the Personal Brand a fundamental element to improve your career, in this article we discover 4 steps to create it starting from 0. Why is Personal Branding important? Today more than ever, uncertainty reigns supreme in the labor market. How many times have you fo...

      When we talk about marketing, a world opens up to be discovered and that surrounds our lives day after day, even when we don't realize it. To carry out the activities in the most functional way possible, there are many strategies and studies capable of bringing benefits and impr...

  Have you ever thought about the importance of the Instagram feed ?   The Instagram feed is the business card of your profile. It's a bit like welcoming a guest to your home: do you prefer to welcome them in a tidy, clean house with a well-defined style or in a messy house with a jumble o...

Reaching a large number of people on social media is increasingly difficult. Signing up for social platforms does not automatically mean visibility. You have to commit by frequently publishing interesting content for your target audience, interact as much as possible and test as much as I can what w...

Among the tips that the platform has never tired of sharing with subscribers is to use a "show, don't tell" approach for your LinkedIn profile: rather than dwell on long-winded descriptions of previous professional experiences or studies, it is better to fill in the appropriate field of goals achiev...

The official numbers speak of at least 756 million subscribers worldwide, of which 14 in Italy alone according to the data of the Digital 2021 report; these are numbers that rightfully place it in the ranking of the most famous and used social networks of the moment, but from the platform they go fu...