9 email campaigns to effectively attract new customers

Email is still one of the most innovative and inspiring tools to reach new customers. Here are 9 Email Marketing tips to grab your users' attention and convince them to convert.

Email is an obsolete tool. Are you really convinced of this? In the year of its 50th anniversary, email, on the contrary, has never been so powerful: almost 105 billion emails are sent every day by about 4 billion users (half of the entire world population) and even today email is the main channel chosen by users for various purposes, according to the Consumer Email Tracker.

However, to take full advantage of the power of email, you need to be able to use it effectively. In this article, you'll find 9 examples of really effective email marketing campaigns to get an idea of how you should implement a campaign for your business.

Create a loyalty campaign

When it comes to inspiring trust, there's nothing better than a loyalty campaign, such as those that rely on referral marketing strategies. These emails are designed to entice customers to come back to buy, as every time they finalize a conversion they will receive something in return. How you set up a loyalty program will depend on your business. For example, you can create a points system, where every time the customer buys something from you they increase their score, approaching a reward, a final discount, or an upgrade to the next stage of the program.

Once you've implemented the program, promote it online. An email campaign is one of the best ways to do this. You can let all your customers know about the program conditions and send follow-up emails to keep them updated. 

Send automated welcome messages

When someone joins your email list, let them know they've made the right choice and welcome them into your community. One of the best ways to achieve this is to send a welcome message. This message is to thank him for subscribing and outline some of the benefits he will get from being on your list of recipients. 

There are many ways to automate these types of messages, to make sure that they are sent as soon as someone subscribes. The solution to this goal is called Marketing Automation and has the great advantage of saving you a lot of time, sending emails for you.

But setting up a flow of automated emails is not enough: writing an effective welcome email is also essential. Not all industries sell products that are easy to understand and use, so give your customers more details about yourself and how to best use your products or services.

Give the possibility to choose which emails to receive

This is not a real example of an email campaign, but it is something that is important to offer your customers to protect your reputation: if customers are not in control of what they receive from you, they may start to lose interest in your communications, resulting in deliverability problems.  

To prevent this from happening, you'll want to give the customer control over the emails they want to receive from you. Having a preference center allows you to personalize the customer experience and make them choose to receive only the emails they find useful. 

You'll need to give them the ability to choose how often they receive emails, select the categories they want to receive information about, and change the email address you send your messages to. This way, they won't start ignoring your emails since they won't receive emails about topics they're not interested in. 

Remember to add links to the preference center in the message footer. This way, customers can easily find settings and change them if necessary. 

Send personalized offers

Businesses that rely on personalized communication have found much more success than traditional standard emails. If you have data on your customer base, it will be much easier to accomplish than you might think. With a professional sending service like Sendinblue, starting to create segments within your database and send messages with dynamic fields and content will be immediate and incredibly simple.

Sendinblue offers you the drag & drop editor that allows you to create emails and add customizable content and fields. 

Personalization is powerful and extremely effective: let's say you're running a women's shoe sales campaign on your site. You can email all the women on your mailing list to notify them of this campaign. Since you're only sending the email to potentially interested people, you'll see a much higher success and conversion rate. 

Good customer base segmentation is key to building great personalized offers. We recommend that you break down and organize your email customer lists into different segments, so you can easily send communications to the right people.

Send transactional emails

A transactional email, sent right after a customer has completed a certain task on your website, allows you to increase customer retention rate and confirm that their trust has been well placed. 

For example, one of the most commonly known types of transactional emails is abandoned cart email. If someone adds something to their cart and then leaves the site, you can send them an email about it, offering a discount to entice them to go back and complete the purchase. 

You can also automate emails to send to customers if it's been a while since your last site visit by setting a time filter since your last visit as a trigger condition. These communications will push the customer to come back to you by leveraging their previous interest.  

Send discounts and periodic offers

This is another very popular way of using email campaigns. You can engage your customer base by periodically sending discounts for certain products or offers on the entire ecommerce, if you wish. 

It works well because many companies make these benefits exclusive to those subscribed to the mailing list. For example, you can only send a discount code to people subscribed to your newsletter, so they can receive offers that regular customers can't get. You'll make signing up a lot more enticing, and you'll increase your contact list, as well as your chances of conversion. 

Keep customers up to date on content

As you well know, if you manage a website, you need to keep it constantly updated. Keeping your site up to date contributes to your SEO optimization, so more people will find it when they search Google for services and products like the ones you offer. It's also a great way to keep customers engaged, as they'll keep coming back to read what's new.

Most site owners abide by this rule by continually posting new and interesting content. A blog is a great way to post continuous updates, inform customers about everything you're doing, and of course, improve SEO optimization.  

You can send emails with blog updates and posts that customers might find useful. You can send the email as a "report," showing them content they may have missed. These campaigns are also great for giving the customer more information about a new product line or new launches you're making. 

Ask for feedback

Usually, email is one-way communication. You send the email and the customer decides whether they want to read it or not. However, you can make the conversation two-way by asking customers to send feedback about your business. 

This will give customers the opportunity to let you know what they think, and you can use this information to your advantage to get an idea of what your customers like and dislike about your service. This data will then shape any future improvements. 

You can also do this in a more targeted way. For example, when a customer buys something, you can send a follow-up email asking them to leave a product review. 

Try using CTA buttons to help customers get more information

In some industries, your customers will need more information before buying from you. For example, if you sell insurance, they usually can't get everything they want from the website. That's why it's a good idea to put a CTA button that takes customers to a specific landing page with more details and information, or also allows them to contact you directly via email. 

You can create a specific landing page without specific knowledge or skills, simply by using drag & drop editors, available for free in Sendinblue's premium plans. Or you can also set a button in the email (bulletproof CTA) that will guide your customer directly to the inbox of your sales or customer support team. 

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