Professional pagination is different from common pagination. A book, a catalog, or a magazine communicate, obviously. They communicate through content, certainly, but they also communicate through the quality of the layout. So, how can one create a professional layout? How can contents be displayed ...

The world of design is steeped in beauty and harmony, and one of the principles that helps create this beauty is the famous Golden Ratio. Also known as the 'divine proportion' or 'golden number,' the Golden Ratio is a mathematical proportion that has been used in art, architecture, photography and d...

In this article, I want to provide answers to these questions and share my knowledge about the art of creating corporate identities. If you're a graphic designer like me, constantly looking for ways to improve your skills, then you're in the right place. So, are you ready to start your journey? But ...

Patterns are graphic elements that almost every graphic designer has created at least once, even if sometimes they are unsure of the precise definition. However, patterns represent one of the fundamental forms of visual communication and have been used since the time of cave paintings. In the field ...

Did you know that the color black is about to come of age? In 2023, it will turn eighteen. Graphic designers, or anyone involved in color selection, know how important it is to use colors accurately. The choice of color is much more than a random impulse; involves in-depth considerations related to ...

Choosing the right type of paper from the various options available on the market is crucial for achieving high-quality printing. Selecting the right paper is essential for enhancing the visual and textual content in your editorial or graphic project. The choice among different types of paper can be...

What is an infographic? How are the best infographics made? Why make an infographic? When we need to offer statistical information in an immediate and clear way and at the same time we need to attract attention and arouse interest, infographics are the tool par excellence. Let's discover its potenti...

Have you ever wondered which fonts are most used in the most famous logos? Those logos that you happen to see hundreds of times, repeated on all the screens, T-shirts and sheets of paper around you. Well then not if the only one and this article is made for you! In fact, in this article I want to te...

I start this article by telling you a story. The story of a young and inexperienced graphic designer struggling with the printing of a flyer , who talks on the phone with a printer. The young graphic designer had sent the pdf of the flyer via email, leaving his telephone number in case of need. Afte...

How many times have you seen around, on a leaflet, a poster, a social graphic, some stretched, elongated, enlarged fonts ... in short, stretched ? Maybe you even thought that it was all in all a fun effect, useful for attracting attention. Or even (no, come on, really?) you've used stretched fonts i...

How to format a book   from the point of view of the structure? To be simple: how should it be organised? What goes after the cover? Where, for example, should the author's name, date of publication and copyright be written? After the title, do we start in fourth with the text or are there inte...

Beyond the usual ready-made examples, let's discover the principle on which a successful typeface matching for our book, magazine or commercial publication is based. The task is not easy, the distances to be covered are long and the unexpected in the path different but we will see how, relying on th...

Contrast is a very powerful graphic weapon, which allows us to highlight a certain element and emphasize it in relation to the context. We must learn to manage it in the right way, in order to avoid errors of evaluation and unbalance the entire project. To help you find the best balance, today let's...

Design hierarchy is the organization of elements on a page or in a project to guide the eye of the viewer and create a certain look and feel. It is an important weapon for us designers because it helps us to give the right importance to the various contents that make up a layout, from the highest to...

If you have already tried to arrange the space that a writing, a text, in short, any group of fonts occupies horizontally to arrange it in a graphic project then you have almost certainly acted on the tracking . But what exactly do we mean by tracking? It is in fact a parameter of horizontal spacing...

In graphics , managing space well is essential and this also applies to font space : we have already talked about the vertical space between lines of text, ie the line spacing , but now let's deal with the horizontal one and the parameters called kerning and tracking . It can happen, indeed it happe...

You probably already know perfectly what line spacing is , you've certainly used this parameter often , in the documents you use for work or study. But maybe you don't know exactly what it is and above all maybe you've never really thought about how important line spacing is . In fact, we are usuall...

An important aspect for any project, whether it's a brochure, a poster or a website, is the choice of color . Choosing a color is a complicated process that requires careful design analysis, but choosing an entire color palette can be even more complex. Of course there are many other aspects that ne...

Surely it happens very often to talk about image resolution , low or high resolution, and maybe even to quantify with numbers, associated with the abbreviations DPI or PPI. But perhaps you have rarely, if ever, wondered which of these units of measurement is correct or what they mean. In reality it ...

You have certainly already seen at least once those color swatches with all the colours , i.e. the well-classified spot colours, but if you mostly deal with the digital environment , perhaps you never thought they could be a working tool even for those who do graphic design. On the contrary , spot c...