What is Shrinkflation? Why is it important to know this as a consumer? Shrinkflation is the practice of reducing the size of a product while keeping the same price or even increasing it. A less common use of this term can refer to a macroeconomic situation where the economy is c...

      The generational turnover between Baby Boomers and Millennials is upon us and the transfer of knowledge, in terms of intellectual capital, is strategic for business continuity The time is getting closer and closer when an entire generation, that of the so-called Baby Boomers , w...

      Negotiation is a decision-making process that allows you to reach a compromise or agreement while avoiding arguments and disputes. It often happens, in a discussion, that a person tries to impose his point of view, forgetting that success does not come from winning over others b...

  When we talk about Lead Generation we mean the set of marketing actions that aim at acquiring and generating interested contacts . In fact, the Lead is a potential customer interested in the product/service you offer, who has come into contact with you, leaving you some data with which you ca...

      Brainstorming is a creative technique which consists of a group debate to find ideas and/or proposals. This decision-making method was developed in the context of advertising agencies, is widely used for problem solving and is mainly based on the association of ideas and compari...

      Reality is the condition of what actually and concretely exists, while perception is the act of perceiving and becoming aware of an external reality through stimuli and sensations. Human beings have wondered since ancient times about what is real and what is instead illusion, th...

      A business model is a conceptual tool used to describe how a company creates, distributes and captures value. In other words, it can be defined as the set of organizational practices and strategic solutions through which the company acquires its competitive advantage on the mark...

    One of the questions that all marketing specialists ask themselves is how to create a lasting relationship with their customers . Regardless of the industry, a brand needs loyal and engaged customers. So how to build customer loyalty by ensuring that they will continue to choose their ...

      Do you want to implement a marketing campaign and need to create a profile of your potential customer? The first step is to define and develop your buyer persona. You can't move on to the operational plan without having defined your buyer persona, their characteristics, needs an...

  One of the most effective elements to convince a user to buy your products is to show them how good and appreciated they are through the experience of other customers. That's why including reviews in your emails is a great strategy to increase conversions. Have you ever heard of social proof?...

      A lead magnet is a free resource, product or service (such as an eBook or a free trial) that users who visit a site can access by filling in a form with some personal and contact information (such as name and address e-mail). What is a lead magnet? The goal of the lead magnet is...

    Let's forget the 4Ps of classic marketing and welcome the 4Es. For those who have studied Marketing at University or have read in-depth books, they know the concept of the 4Ps of the marketing mix well, but considering that the world and the ways of doing business have changed consider...

      If you consider the Personal Brand a fundamental element to improve your career, in this article we discover 4 steps to create it starting from 0. Why is Personal Branding important? Today more than ever, uncertainty reigns supreme in the labor market. How many times have you fo...

      When we hear about food packaging , the first thing that comes to mind is a food container, designed to wrap and protect food from the moment it is packaged until it arrives on our tables. It must take into account the dimensions of the product, its consistency and any interacti...

      Your customers are the heart of your business. You owe them your turnover, your popularity, your success. Without them your business would be meaningless. We often feel satisfied with the sale of our services or products and we forget about what happens after and in between, to ...

      When we talk about marketing, a world opens up to be discovered and that surrounds our lives day after day, even when we don't realize it. To carry out the activities in the most functional way possible, there are many strategies and studies capable of bringing benefits and impr...

  Email is still one of the most innovative and inspiring tools to reach new customers. Here are 9 Email Marketing tips to grab your users' attention and convince them to convert. Email is an obsolete tool. Are you really convinced of this? In the year of its 50th anniversary, email, on the con...

  Even during the summer, marketing doesn't go on vacation: people travel, spend more time with friends but that doesn't make them unreachable, it's enough to change the touchpoints and, with a little creativity, summer becomes an excellent time to increase brand awareness . Let's see together ...

  Have you ever thought about the importance of the Instagram feed ?   The Instagram feed is the business card of your profile. It's a bit like welcoming a guest to your home: do you prefer to welcome them in a tidy, clean house with a well-defined style or in a messy house with a jumble o...

    Visual communication is the transmission of a message through an image (therefore it is sometimes called iconic communication, from the Greek eikon, "image"), which metaphorically represents reality. Communication through images allows you to achieve the maximum communicative effect in...