The use of framing, or framing, is one of the easiest techniques to apply to improve your photo and consists of enclosing your subject in a frame. It's a creative composition, which can help you take your photos from snapshots to works of art. One trick that is sure to make your images pop is framin...

Have you ever worked on a graphic project and, at some point, you realize that, well, something is not right ? You look at your sheet or your screen and you just don't understand where you went wrong, what's wrong. You may have made one of the most common mistakes in graphic design , the ones I want...

One of the great worries of every entrepreneur grappling with communication for his business is how to make his texts more engaging. A more than fair concern since our aim is always to create a relationship with our audience, so here are 3 writing techniques you can start with right away because the...

“I promised Luigi that I would write an article on the 5 W Rule on the Insight Agency blog by tomorrow, explaining its history and meaning”: this incipit is an example of how you can start an article clearly, using the Rule of 5W . The incipit of an article must be the mirror of the topic that you w...

Lens is a generic term for an optical device capable of collecting and reproducing an image. The lenses of cameras and digital cameras consist of a series of lenses which have the task of concentrating light on the focal plane and on the sensor (before digital it was film). These lenses are made of ...

Whether you like it or not, it doesn't matter: Helvetica is a piece of history. The role that this font has had and still has in design has been so decisive that no, a designer cannot ignore it. What are the characteristics of Helvetica? Helvetica evokes the class of the 60s and the language of adve...

Can words guide the user towards completing an action? Certainly, but they must be chosen carefully to facilitate pleasant navigation. With UX Writing you can do it! USER EXPERIENCE: always take care of the user Let's start by taking a step back. What will the acronym UX that is seen so much on the ...

It seems trivial to say, but the first step for your email marketing to bring results is to get newsletters and DEMs to their destination : we are talking about deliverability , an English term that we could translate as deliverability , i.e. the ability to be delivered to final recipients. If you c...

What is meant by Visual Hammer? If you haven't already become aware of these two words, just for pure assonance you could already imagine what I'm talking about: the Americans call it " Visual Hammer" (hammer image), we "eat spaghetti" we call it "Magnet Image" . By "Magnet Image" we mean a visual, ...

Bulb pose , also called Bulb , is a particular shooting mode present on almost all digital cameras, especially SLR and mirrorless . It takes this name in reference to the pneumatic shutter bulb used at the dawn of photography. You will have happened a few times to shoot completely in manual or in sh...

When it comes to communication, the various parts of a message are often clearly separated: on one side the text, on the other images/graphics/videos, in another drawer the moment in which the person who communicates is and in another still the world of whoever receives that piece of communication. ...

In recent days, we have talked about rebranding , explaining what it is and how and when to do it. In fact, we have all seen Rebranding – Zara which reduces the spacing between the characters of its brand, McDonald's which eliminates the red color from its iconic logo, and again Apple which praises ...

When you think of autumn, what comes to mind? Colorful leaves, intense colors, a blazing fire, a cozy sweater and pumpkins galore. The challenge for food photographers is to capture all of this, because the best photography appeals to our memories, bringing back the smells, sounds and feel of autumn...

Maybe you've been working in the sector for a while, or you've already seen many graphic projects and read many things about graphic design , but do you know what the fundamental signs are ? We can say that the fundamental signs are to a certain extent the basis of graphics , because they are the el...

Persuasive Copywriting is the writing of texts that lead to , lead towards . It's that succession of words, emotions and stories that take you on a journey and lead you to action. Did you know that, beyond fantasies and hearsay , there are many techniques and tricks you can and must follow to make y...

How to get more out of your Content Marketing strategy? Here I suggest 3 different solutions from the usual, many tips for each of these + Final Bonus! You know when, after kilometers and kilometers already traveled and the intense desire to return, you find yourself at a crossroads with a dubious c...

      Autumn, which is often considered a difficult season due to the end of summer and the holidays, the onset of the first cold weather and often gray and rainy days, is actually the favorite season for photography lovers . For a photographer, autumn is the season of bright colours ...

  The term rebranding , or revitalization of the brand , refers to the process by which a product or service created and marketed under a specific name and logo is re-launched on the market under another name (or another identity). This is a very frequent operation in the case of brand acquisit...

      Telling a story with the STAR method allows you to be clear, concise and go straight to the point. The STAR method is very useful when you have to convey a lot of information in a short amount of time. On these occasions, preparing your stories in advance turns out to be an effe...

        Because creativity always pays off! We are well aware that the battle of companies takes place in the field of attention : whoever manages to enter the consumer's mind even for a few seconds a day will have been able to penetrate that solid barrier of indifference that pr...