One of the most important things to consider when taking a photograph is exposure . A photo that is too light or, conversely, dark and dark (unless it has not been deliberately made with creative flair) is an image penalized by a defect in exposure. A photograph is said to be correctly exposed when ...

The Brand Identity of a product, service, organization or company represents the essence and values that the latter wants to convey to its customers. The Brand Identity of a product, service, organization or company represents the essence and values that the latter wants to convey to its customers. ...

Today we know that words are not just conventional codes. They were born from man listening to the world. They describe what they represent, evoke its meaning through sound . This is the reason why some sounds share the meaning in many languages and why often even if we don't know its meaning we can...

There is a lot of talk about startups , too much in my opinion. And too often trivializing and belittling the meaning of an intelligent process that aims to identify a business idea, test its validity, make it replicable and find lenders willing to launch it on a large scale. I've certainly missed s...

I've always been a fan of mysteries, whether they're books, movies or TV series. Stories that investigate a mystery or a heinous crime fascinate me. As a photography enthusiast, I have always found all the work done by the Scientific Police particularly intriguing, which in the USA has provided a gr...

In this article I have introduced the subject of fonts and typography. I also told you about serif and sans serif and therefore about font families, how they are divided and how it is preferable to use them. As I anticipated in the previous article, there are a lot of other things to know about the ...

U m pa pa - U m pa pa - U m pa pa U m Um. Have you ever wondered why the waltz is so recognizable and memorable? Let's read the onomatopoeia again: u m pa pa - u m pa pa - u m pa pa u m Um. Letters that repeat themselves with the same cadence. And the accent? It always falls on the first one. The ef...

When creating a Buyer Persona it is necessary to go beyond his profile, where by profile we mean the demographic, sociographic elements, related to education, company role, spending power, to instead go deeper, investigating new factors and unknown, to find out how, when and why the purchasing decis...

Maybe it's Pulcinella's secret, all right, but the success of a portrait very often depends on the ability we have to get involved in our subject. We learn to interact, we will take a better portrait The beauty of photography is that it is not an exact science, but which, fortunately, has a strong c...

Today we're talking about one of the things that fascinate me the most about graphic design: Gestalt psychology, its principles and how it applies to graphics. Gestalt, pronounced gheshtalt , is a German word which in Italian means "form", "unitary structure", "harmonic configuration"... Gestalt psy...

Have you ever thought about what a disgruntled reader feels? To the thoughts of those who get lost in front of the repulsive texts they read every day at work or outside work? I'm not talking about fiction here, but about everything else. Even the message "do not open this door" taped to the door in...

If your goal is to increase the bond of trust with your customers and grow your business by expanding your customer base, one of the first aspects you need to start working on is Customer Advocacy. Here's how you can develop it within your company. In a context where purchasing processes are increas...

In this fourth lesson of our virtual photography course we talk about one of the most important components of our camera: the sensor . The sensor is a photosensitive medium that converts the light captured by the lens into an electric charge, translating it into electronic signals. Before the advent...

What is a font? And how do you use fonts? How can you create quality typographic projects, using fonts in the best way? This article aims to be the answer to this and many other questions that many young designers ask themselves every day. A first guide that seeks to create a complete introductory r...

A friend sent me a vowel asking: "But these guys who ask you for money – actually, your checking account or credit card – pestering people with circus ways for reputable NGOs at the exit of the mall, do they work?" I have a fixed idea or illusion that everything that exists exists because it works. ...

Just drafted your article and can't wait to publish it? Stop dear copywriter, first autocorrect it then we'll talk about it! Now the question is only one: Are you ready to proofread yourself without someone's help? If you opened this post, the answer is right in front of your eyes, don't you think? ...

A photograph is made of light and color . These are the only two ingredients. Knowing how to dose them in a wise way allows you to go from an ugly or normal photograph to a fantastic image. Understanding light is therefore necessary for a photographer to best express his idea and move from a simple ...

If you are a designer, you work with images to define and convey messages. Colors are a fundamental part of these images and color rendering (and therefore color management) is a crucial node in creating works that satisfy you first and that elicit an adequate response from the people to whom you co...

It's easy to have a nervous breakdown when you're writing content for the web on a regular basis. Sometimes the ideas for writing well don't come and other times you have too many to be able to express them by writing a good online article . But do not worry. The greatest online copywriting experts ...

Everyone should have understood it by now: you cannot develop a marketing and communication plan without having first created the buyer personas . Knowing the target customer in depth is essential to be able to offer him what he is looking for and to guide him to buy your product rather than that of...