Since you're almost certainly reading this article through a screen, I'm starting to tell you right away that you already know what RGB color mode is, or at least you've certainly seen colors that fall into this gamut. But if we come to the daily activity of those involved in graphic design or creat...

Have you ever wondered why the Ferrari logo is red ? Or why are Barilla boxes blue ? Or, again, why is the McDonald's M yellow ? Behind each of these colors, there are often very specific strategies. Marketing, brand positioning or advertising strategies. But all these strategies are based on the ps...

The difference between RGB and CMYK is a topic with which you think that you are familiar with, but which in practice impacts your business on a day-to-day basis. An impact that ranges from having to become familiar with it to work smoothly to all those problems that inconsiderate management can cre...

The Brand Identity of a product, service, organization or company represents the essence and values that the latter wants to convey to its customers. The Brand Identity of a product, service, organization or company represents the essence and values that the latter wants to convey to its customers. ...

If you are a designer, you work with images to define and convey messages. Colors are a fundamental part of these images and color rendering (and therefore color management) is a crucial node in creating works that satisfy you first and that elicit an adequate response from the people to whom you co...