What happens when designers embrace the senses beyond sight? Design doesn't exist in a vacuum. We are constantly and simultaneously surrounded by textures, contours, smells, sights and sounds. As designers, we should consider all of the senses when designing, not only to connect more fully with our ...

If you are dealing with a graphic project that will go to print or if you have already tackled projects for printed matter , such as business cards, brochures, catalogs or posters, surely you have used or have been instructed to use the CMYK color method . We have already talked about color modes an...

The main goal of communication is to capture the attention of the viewer, reader or listener. Since communication has gone beyond television and newspapers to the web, scientists have begun to study user interactions with page layouts and website functions. In this article we explore the characteris...

Receiving at home items that we have purchased online is now everyday life , and as the packages increase, the attention we pay to the packaging design chosen by the company increases. Sometimes, however, we realize that this aspect of the relationship with the customer is unjustly neglected. Instea...

Since you're almost certainly reading this article through a screen, I'm starting to tell you right away that you already know what RGB color mode is, or at least you've certainly seen colors that fall into this gamut. But if we come to the daily activity of those involved in graphic design or creat...

A large portion of graphic design projects go through a print stage . There is a great variety of printing techniques , which are also very different in terms of technology and results. Understanding how they work can certainly help you to tackle your projects better, because it allows you to predic...

Have you ever wondered why the Ferrari logo is red ? Or why are Barilla boxes blue ? Or, again, why is the McDonald's M yellow ? Behind each of these colors, there are often very specific strategies. Marketing, brand positioning or advertising strategies. But all these strategies are based on the ps...

One of the most frustrating experiences while browsing a site is the loading time of a site . Website speed is actually an important aspect, and if you want to make the most of it and improve its ranking , you shouldn't underestimate this aspect. Google itself has revealed that if a page isn't opene...

In the beginning it was the blank sheet , the fear of every creative. Who has never been in awe in front of a blank sheet? I think of the writer looking for the most suitable word to start his novel, or of the painter who with little inspiration struggles to break the blank canvas with the first bru...

When you work in graphic design, the request to design a poster or create a playbill is certainly one of those that are addressed to you most frequently. A poster is usually used to communicate an initiative or an event:‌ therefore it must capture attention , convey a series of sensations in line wi...

When we enter a space where products or services are sold or promoted, we receive many stimuli. And all these stimuli direct our actions , decisions and our experience within that space. This is why in-store graphics are very important, of any type: from fixed and mobile displays , to the presence o...

To understand when a typeface is of good quality and that is well designed, you must first of all understand that within Type Design , or rather the design of fonts, there are countless technical aspects to consider , which contribute to the final result of that font . We talk about things like the ...

Recognizing the types of paper for printing can be extremely important for anyone who works in the typographic and graphic field in general. In fact, a good knowledge of paper allows you to make more informed design choices , which will be able to avoid many problems and inconveniences that could ar...

The difference between RGB and CMYK is a topic with which you think that you are familiar with, but which in practice impacts your business on a day-to-day basis. An impact that ranges from having to become familiar with it to work smoothly to all those problems that inconsiderate management can cre...

If you are a designer, you work with images to define and convey messages. Colors are a fundamental part of these images and color rendering (and therefore color management) is a crucial node in creating works that satisfy you first and that elicit an adequate response from the people to whom you co...

The Brand Identity of a product, service, organization or company represents the essence and values that the latter wants to convey to its customers. The Brand Identity of a product, service, organization or company represents the essence and values that the latter wants to convey to its customers. ...

How many times have you found yourself having to decide which font to use ? How many times have you started looking for the best font for your project by scrolling through the font menu for hours, rummaging through hundreds of fonts you've downloaded or purchased? Want to know how to choose a perfec...

Once upon a time, the placemat was a collection of local business logos: smelly paper and creepy graphics, not least because most of these logos were maddeningly ugly. This is one of the most underrated articles ever. Over time it has undergone many changes above all thanks to the large chains which...

In this article I have introduced the subject of fonts and typography. I also told you about serif and sans serif and therefore about font families, how they are divided and how it is preferable to use them. As I anticipated in the previous article, there are a lot of other things to know about the ...

Whether you like it or not, it doesn't matter: Helvetica is a piece of history. The role that this font has had and still has in design has been so decisive that no, a designer cannot ignore it. What are the characteristics of Helvetica? Helvetica evokes the class of the 60s and the language of adve...