Visual communication is the transmission of a message through an image (therefore it is sometimes called iconic communication, from the Greek eikon, "image"), which metaphorically represents reality. Communication through images allows you to achieve the maximum communicative effect in...

    Portrait photography is often more captivating than other genres of photography because it often tells a story with just a glance.   Even if there are those who prefer naturalistic or landscape photography, I love photographing people, even if I realize that it is extremely diffic...

Whether good or bad is up to you, but here's how to get users to write about you and build a reputation Building one's authority on the web is an objective that involves the application of various precautions, all in synergy with each other: to achieve this goal, a business can start paid advertisin...

  For financial advisors, for banks, for B2B service platforms, for insurance companies… Many texts to unravel have passed and continue to pass on our desks. Each time the work is: understand what we are talking about to find the crux of the matter, operate the sophisticated art of language sim...

  From the 80s advice designed for copywriting and advertising, but which adapt to any type of writing.   Writing tips from famous writers have always been in vogue as useful content for aspiring writers and beyond. If at first I appreciated them, then I was a little wary of them, because,...

Reaching a large number of people on social media is increasingly difficult. Signing up for social platforms does not automatically mean visibility. You have to commit by frequently publishing interesting content for your target audience, interact as much as possible and test as much as I can what w...

Browsing the internet, it's not difficult to come across travel blogs: everyone, at least once, has looked at some post where a travel blogger described his experience in this or that other city. If many stop there, there are also those who decide that this path is the right one for them. Are you am...

Among the tips that the platform has never tired of sharing with subscribers is to use a "show, don't tell" approach for your LinkedIn profile: rather than dwell on long-winded descriptions of previous professional experiences or studies, it is better to fill in the appropriate field of goals achiev...

The official numbers speak of at least 756 million subscribers worldwide, of which 14 in Italy alone according to the data of the Digital 2021 report; these are numbers that rightfully place it in the ranking of the most famous and used social networks of the moment, but from the platform they go fu...