It's time to start! With more than 800 million users per month, Tik tok is one of the most downloaded apps of 2020. Whether you want to increase sales, increase traffic to your site or launch a new product, you can achieve great results with an original advertising campaign and ...

    Conversational Marketing is definitely an important trend that brands and companies need to look towards. Let's see how! Have you ever wondered why human beings are constantly talking to each other? Whether in written or oral form or with gestures ? The Greek philosopher Aristotle defi...

  Companies often focus on acquiring new contacts, forgetting about those customers who have been reached and courted with so much effort. And it's a short step from neglecting these customers to losing them. So here are some tips to recover your customers with the right campaign and regain the...

  If you want your e-commerce platform to attract really interested visitors (facilitating conversions) an effective segmentation strategy is what you need. Find out how to reach the right recipients with your emails and land them on your online store to increase sales. With the percentage of I...

  When we talk about Lead Generation we mean the set of marketing actions that aim at acquiring and generating interested contacts . In fact, the Lead is a potential customer interested in the product/service you offer, who has come into contact with you, leaving you some data with which you ca...

    One of the questions that all marketing specialists ask themselves is how to create a lasting relationship with their customers . Regardless of the industry, a brand needs loyal and engaged customers. So how to build customer loyalty by ensuring that they will continue to choose their ...

      A lead magnet is a free resource, product or service (such as an eBook or a free trial) that users who visit a site can access by filling in a form with some personal and contact information (such as name and address e-mail). What is a lead magnet? The goal of the lead magnet is...

    Let's forget the 4Ps of classic marketing and welcome the 4Es. For those who have studied Marketing at University or have read in-depth books, they know the concept of the 4Ps of the marketing mix well, but considering that the world and the ways of doing business have changed consider...

      If you consider the Personal Brand a fundamental element to improve your career, in this article we discover 4 steps to create it starting from 0. Why is Personal Branding important? Today more than ever, uncertainty reigns supreme in the labor market. How many times have you fo...