Research from We Are Social from 2021 reveals that the average internet user uses digital devices for almost 7 hours a day. Given the standard eight hours of rest, the estimated percentage of daily time spent online is 40%. What does this data say? Basically, almost half of one's day is spent online...

In the last fifteen years, social networks have changed our lives and also the way we work. The data speak for themselves: about 5.3 billion people in the world use a mobile device, and 4.62, or almost 60% of the world's population is registered with at least one social network. ...

The Customer Journey is literally the path that the Consumer takes to get to the purchase. Anyone who wants to effectively offer products on the market should take into account or at least know what the Customer Journey is. It is the core of Inbound Marketing because it identifies when and how the c...

If I asked you who Jeff Bezos is you would most likely answer me: “The founder of Amazon!” Same speech if I asked you who Steve Jobs is, you would almost certainly answer me: "The head of Apple!" These are just some of the countless examples that can be brought to support the thesis according to whi...

Product packaging is their wrapping, bag, package, cover, wrapper, container or label. Even the instruction booklet can be part of the packaging, because we have to think of the packaging as a system and not just as a wrapper. In general, it is useful for identifying content, presenting features, co...

Where does emotional marketing come from? We often think that, being rational people, we make decisions through logic. But the truth is that we are guided by emotions and thanks to them we manage to make our daily decisions. The first to discover this phenomenon was Antonio Damasio while working wit...

Trovare clienti è la parte più importante – e difficile – di ogni strategia di vendita. Qualsiasi azienda, infatti, ha bisogno di aumentare il numero di compratori potenziali per aumentare le vendite. Il B2B non fa differenza. Non sempre però il marketing e le trattative vanno a buon fine: un lead p...

Employer Branding helps transform your collaborators into ambassadors and ensures that talent, attracted thanks to communication made on social media, knocks on your company's door in a proactive and direct way. By now all companies know what employer branding is , but only a few are exploiting its ...

Italy is a country that stands out for the presence of countless small and medium-sized enterprises and in the last period small online businesses have also increased as a result. Operating online offers small businesses the opportunity to achieve results and objectives that can hardl...

Mass marketing, which focuses on volume and standardization of the strategy, is replaced by Glocal Marketing, whose objective is the personalization, not only of the products, but above all of the ways of entering local markets, based on the culture and uses of the specific country. What impact does...

When Marketing Automation kicks in, the results quickly start to show. Engagement increases, as does the conversion rate and opening rates of your emails and newsletters. To take full advantage of this tool you need to implement an effective strategy. In this article you will find 5 ready to use. Ma...

Did you know that we spend about 6 hours a day on the internet and almost 2 hours on social media? A fact that requires us not to underestimate the potential of Instagram Marketing . 67% of active online users are subscribed to Instagram (a figure that emerged in Digital 2021, the latest report by W...

Entrando nel Creator Studio o guardando ai risultati di un determinato post nell’ultimo periodo, ti sarà capitato di notare l’arrivo di una nuova metrica che attribuisce un punteggio al post, seguita da un più o un meno. Si tratta del Punteggio di distribuzione (Distribution Score), un nuovo arrivo ...

With Growth Hacking you can grow your business exponentially. Want to know what strategies you can implement? Read the article and discover the tips to implement them in the best way. Growth Hacking, which I have already told you about in this article , is useful for having an overview of the busine...

A winning Company is made up of people who believe in the Entrepreneurial Vision What makes a company unique and special ? People : internal/external Collaborators, Suppliers, Partners… Financial and human capital are both essential. Without human capital, finance is of little use. It is evident tha...

What exactly does Growth Hacking mean and what makes this innovative concept different from traditional marketing? Find out everything you need to know about the subject and how to become a growth hacker in this article. Growth Hacking is a marketing process or methodology that aims to accelerate th...

The meaning of Personal Branding, like many other marketing terms, can have different declinations, above all because it brings together two words, "personal" and "branding", which many perceive as distant . Perhaps you too have wondered: what does the "brand", the brand, which is something of compa...

If you are thinking of activating advertising campaigns or other ways of Digital Marketing, which lead users to your site "to then take some action", I suggest you invest some of your time and read this article on the importance of a page landing page (or landing page) specifically designed to persu...

How do you make a good podcast ? Everyone talks about podcasts and everyone, at least on paper, can become a podcaster in an instant. Today, the podcast is the shortest route to truly effective personal branding . You can use them for content marketing , to tell stories, inform, educate, engage . It...

Since I founded the Insight Agency in 2006, I have met many entrepreneurs who have asked me to design and create an e-commerce. Up until ten years ago, having an ecommerce was a possibility, an option, five years ago it was already an opportunity, but after the advent of the pandemic and the Covid-1...