It seems trivial to say, but the first step for your email marketing to bring results is to get newsletters and DEMs to their destination : we are talking about deliverability , an English term that we could translate as deliverability , i.e. the ability to be delivered to final recipients. If you c...

When you think of autumn, what comes to mind? Colorful leaves, intense colors, a blazing fire, a cozy sweater and pumpkins galore. The challenge for food photographers is to capture all of this, because the best photography appeals to our memories, bringing back the smells, sounds and feel of autumn...

Persuasive Copywriting is the writing of texts that lead to , lead towards . It's that succession of words, emotions and stories that take you on a journey and lead you to action. Did you know that, beyond fantasies and hearsay , there are many techniques and tricks you can and must follow to make y...

  One of the most effective elements to convince a user to buy your products is to show them how good and appreciated they are through the experience of other customers. That's why including reviews in your emails is a great strategy to increase conversions. Have you ever heard of social proof?...

The official numbers speak of at least 756 million subscribers worldwide, of which 14 in Italy alone according to the data of the Digital 2021 report; these are numbers that rightfully place it in the ranking of the most famous and used social networks of the moment, but from the platform they go fu...

Browsing the internet, it's not difficult to come across travel blogs: everyone, at least once, has looked at some post where a travel blogger described his experience in this or that other city. If many stop there, there are also those who decide that this path is the right one for them. Are you am...