Assisi in Umbria (Italy) - © 2020 Umberto Mazza I am very fond of architectural photography and cathedrals, churches, temples - almost any place of worship - are great subjects for our cameras. To me, the older the structure, the better. Ancient or secular churches have character and are steeped in ...

Design hierarchy is the organization of elements on a page or in a project to guide the eye of the viewer and create a certain look and feel. It is an important weapon for us designers because it helps us to give the right importance to the various contents that make up a layout, from the highest to...

eCommerce does not stop : after a global turnover of 5.7 trillion dollars in 2022 (of which Italy generated 48.1 billion, with +20% compared to 2021), forecasts for 2023 are still upward, estimating $6.51 trillion for the current year . A growth that shows no signs of stopping, with eCommerce occupy...

All of us photography enthusiasts go around, carrying our camera around our neck or in our hands. Every time we see something interesting, we frame, compose our image and shoot. The easiest way to do this is to stand still, while pointing the camera at our subject. So most of our photos are taken fr...

Talking to clients, I often realize that the differences between payoff, headline, tagline and claim are not always clear. In this article I would like to explain their functions and their particularities to understand when you need one and when you need the other. An important premise. Over the yea...

Now that we're past the midpoint, things are starting to heat up in our story. The second half of the second act is where your storyline really starts to explode. Your protagonist emerges from the dramatic event midway through the story with his decision to stop reacting and start acting. Almost alw...

Whether you're just getting started with landscape photography, or have some experience but are looking to improve your skills, there are some common mistakes you should be aware of in order to avoid them. In this article, I'll tell you about some common mistakes, especially in beginner photos, and ...

If you have already tried to arrange the space that a writing, a text, in short, any group of fonts occupies horizontally to arrange it in a graphic project then you have almost certainly acted on the tracking . But what exactly do we mean by tracking? It is in fact a parameter of horizontal spacing...

No one is born a genius of photography. Masters also go through a great deal of trial and error before developing a unique sense of style. In this article, I list some of the most common composition mistakes when starting to take photographs, while offering you some tips to turn these mistakes into ...

Public relations has always been critical to a company's success. It is a set of activities that have the ultimate goal of improving the reputation and image of a company not only in the eyes of customers, but also in those of other companies. It is a functional communication strategy to create rela...

In the middle of our stories something wonderful happens. There we were, minding our own business, toiling through the seemingly endless desert of Act II, when… whap! boom! click! - everything changes again. Legendary director Sam Peckinpah spoke about how he always looked for a "pivot" to hang his ...

La composizione è uno degli aspetti più importanti della fotografia. È la capacità di creare immagini interessanti, equilibrate e attraenti per l’occhio dell’osservatore. Esistono diverse tecniche di composizione, ma una delle più utilizzate è il triangolo d’oro. Il triangolo d’o...

In graphics , managing space well is essential and this also applies to font space : we have already talked about the vertical space between lines of text, ie the line spacing , but now let's deal with the horizontal one and the parameters called kerning and tracking . It can happen, indeed it happe...

The idea that some sectors have no reason to be present on social networks or in any case to concentrate resources and efforts on the development of marketing and branding campaigns is still very rooted. As well as that certain products or services can only be communicated using certain tones and do...

Unlike other genres, forest photography can be a challenge for many photographers. In the woods things can seem more random and many find it difficult to build an effective composition. This unique challenge makes for a fun task for anyone willing to try and overcome. Luckily there are some effectiv...

There has been little good news for small businesses in recent days. Between inflation, rising energy costs and an uncertain economic future, CEOs and executives have a heavy workload. As if that weren't enough, there's an equally urgent and everlasting challenge they face: the war for talent. Retai...

Each segment of a story offers its own challenges, but perhaps none leave the writers more baffled than the second act. The beginning and end are hard to fix, but at least we have a checklist of things to accomplish. The center of the story, on the other hand, is like an empty yawn. We feel utterly ...

Want to know how to photograph falling objects in water? You are in the right place. In this article, I'm going to give you my tips and tricks for taking one-of-a-kind gorgeous shots of dropped objects in water. So, if you're ready to take some jaw-dropping photos… …let's dive in! What equipment do ...

You probably already know perfectly what line spacing is , you've certainly used this parameter often , in the documents you use for work or study. But maybe you don't know exactly what it is and above all maybe you've never really thought about how important line spacing is . In fact, we are usuall...

The enthusiasm for Napoli's great season, of which I am a passionate fan, inspired the writing of this article. The excitement of the hours before the match, going to the stadium to watch your favorite team and comments with the other fans. These are rituals in which most Italians recognize themselv...