For financial advisors, for banks, for B2B service platforms, for insurance companies… Many texts to unravel have passed and continue to pass on our desks. Each time the work is: understand what we are talking about to find the crux of the matter, operate the sophisticated art of language sim...

  From the 80s advice designed for copywriting and advertising, but which adapt to any type of writing.   Writing tips from famous writers have always been in vogue as useful content for aspiring writers and beyond. If at first I appreciated them, then I was a little wary of them, because,...

Among the tips that the platform has never tired of sharing with subscribers is to use a "show, don't tell" approach for your LinkedIn profile: rather than dwell on long-winded descriptions of previous professional experiences or studies, it is better to fill in the appropriate field of goals achiev...