The 10 golden rules for communicating in the right way.

Brands that make media slips, companies that get lost in a teacup in the comments, public figures who shoot at random in live broadcasts.

What do all these cases have in common? They have the wrong way of communicating.

Repeat iuvant...

Everything is communicating, everything is communication.

Communication can be: verbal, non-verbal, para-verbal if we talk about the action itself; internal and external if we talk about brands and companies.

If you open the dictionary or go on google, under the word " communicate " you find:

co-mu-ni-cà-re (I co-mù-ni-co) from the Latin: communicare, put in common, derivative of commune, properly, which fulfills its duty with others, composed of cum together and munis office , assignment, duty, function.

Let's go even deeper:

Aware of one's responsibilities and strong in one's role, communication is a social expression , putting a value at the service of someone or something out of oneself: it's not enough to pronounce, write or draw to communicate; communication takes place when it arrives, when the expression is understood and becomes a common heritage for the construction of a discussion, of knowledge, of a culture.

(Taken from "Word a day")

Incredible, right? A definition that reminds us how important it is not to forget the goal of communication.

Let's see now, browsing or typing the word that begins with the "P". Got which one?

Right. The word " advertisement "

The Italian term advertising derives from the adjective and noun public , i.e. concerning the people, the population , and the origin of the Italian word reflects the purpose of informing the public and does not presuppose the parasitic or omnivorous nature of the term, but rather ethical and transparent .

(Taken from " Word a day ")

But the most fascinating thing is the derivation from the Anglo-Saxon language, from " Advertising ", in fact.

Advertising has an entrepreneurial and persuasive connotation. Advertising derives from the verb to advertise, which in turn comes from the Latin ad-vertere and literally means to go towards .

Go to what? Towards the public , towards each other.

This is why I had you do this research and for the same reason brands, companies and public figures still in 2021 don't know how to communicate.

It is as if they have forgotten the basics of communication.

I understand that things with the advent of the Internet and social media have changed our society, that the people's courts have moved from the bar next door to groups on Whatsapp and the Facebook feed, but we must understand that, as Bruno says Mastroianni for Treccani :

" We have all become de facto little public figures for whom any online action (from posting a photo to writing a post or a comment) becomes an official declaration of our identity and our worldview, which is exposed to the others (potentially all the others) and therefore criticizable, commentable, reworked by them".

Frame it and put it in plain sight, because it must never be forgotten.

How do you communicate in the right way?

If we are all small communicators, think about how much this statement is amplified and important for a brand or company. Here's the reason why in 2021 you can't communicate online if you don't know the Manifesto of Hostile Words .

Parole Ostili , born in Trieste in August 2016. is a social project to raise awareness against the violence of words, with a very specific mission:

“ Parole O_Stili has the ambition to redefine the style with which people are on the Net, it wants to spread the positive attitude of choosing words with care and the awareness that words are important ”

This manifesto is of unimaginable relevance , it was:

Translated into 32 languages, used and told to over 850,000 students and 170,000 teachers and officially signed by over 300 Italian municipalities, more than 20 companies and as many universities and declined in 8 areas including companies.

These are the 10 rules of the Manifesto :