How to create the perfect Instagram feed: 4 basic steps

Have you ever thought about the importance of the Instagram feed ?

The Instagram feed is the business card of your profile. It's a bit like welcoming a guest to your home: do you prefer to welcome them in a tidy, clean house with a well-defined style or in a messy house with a jumble of styles and colours?

Each element of a feed must make sense and must be studied strategically, because it conveys the values and vision of your brand: creating a cohesive feed that is "calibrated" to your business objectives is essential.

It takes patience and strategic study, I know. But a feed with a defined personality , I assure you, is not an option – it is a necessity.

Since I'm here to help, here are 4 tips on how to create the perfect Instagram feed . Let's start?

Tip #1: Choose the style of your feed

Having studied the communication strategy, the objectives to be achieved and the KPIs, you have to choose the best way to communicate your brand. On Instagram, this also translates into choosing the style of your feed .

Take the time to understand which style to opt for, whether to prefer warm or cold colors, whether to use patterns or not, and choose the most suitable solution to represent your brand. Consider creating a moodboard , which can guide you in crafting a feed with a clear, engaging personality and help spark creativity.

You can also take inspiration from others, but without copying: rather, "steal" the concepts behind them, study the visual coherence and try to give an interpretation to the strategy that could be upstream.

Tip #2: Choose content that fits the aesthetics of your feed

Have you chosen the aesthetics and style of your feed? Well, the first, fundamental step is done. Now you need to create content that fits your feed and your audience , that drives engagement by reaching the right people.

If your feed has personality and "resonates" with the tastes of your followers, you've hit the mark! I suggest you study a little graphic design and photography, perhaps specifically for smartphones: on Instagram authenticity matters and not perfection, but knowing the basics will help you publish more effective photos and images.

In your content strategy you should also include UGC (User Generated Content) , content created by users, which has a high value because it represents the bond between you and your followers and helps strengthen the relationship with your audience.

Instead, avoid stock photos , the furthest thing from a feed with a strong personality.

Tip #3: Use filters to give your feed visual coherence

One of the easiest ways to give your feed visual coherence is to use filters. Avoid changing the filter for each content: remember the analogy of the messy house? Choose the filter (or set of filters) that best fits your brand's personality and stick with it.

To find (or create!) the perfect filter, you can use apps like VSCO, InShot or Adobe Lightroom, which offer you, free and paid, a mine of possibilities.

Tip #4: Plan!

You have chosen the style of your feed, the ideal filter for communicating your message and correctly conveying your brand personality to the public. All you have to do is plan the publication of the contents .

Making a content strategy is a work made up of various phases: first of all, choosing the content to publish based on the target (who do I want to reach?), on what you want to express (what do I mean?) and how do you want to do it (how do I want to say it? ). Making a medium-long term plan and editorial calendar is the right move so you don't find yourself improvising.

Your feed must quickly communicate to followers, new and “old”, what you want to say and do it clearly, giving a clear and strong image of your brand .

Make the feed coherent but not repetitive, test new content and unpublished compositions, publish only valuable content and not content to fill spaces. For example, if you sell products, you can mix what you offer with informative or playful content, including UGC.