When we study at school or university we are used to reading manuals of many pages in the shortest possible time, obtaining and memorizing the essential information and forgetting the others. When, on the other hand, we go hunting for the error, we need to train ourselves in a reading that will be m...

Why do you write on your websites? What is the purpose of all this online writing ? Well, often it is communicating and expressing oneself , without ulterior motives. Or even inform and disseminate . In many other cases, however, the goal is to sell something. A service, a product, a professionalism...

We all like stories. We were born for this. Stories affirm who we are. We all want confirmation that our lives have meaning. And nothing gives us more validation than when we connect through stories. They can cross the barriers of time, past, present and future, and allow us to experience the simila...

Konstantin Sergeevich Stanislavsky is the father of modern theatre. His technique contrasts with the estrangement of Bertolt Brecht , who requires the actor to detach himself from his own works , bringing the art outside and beyond himself . Stanislavskij instead requires that the actor enter the wo...

Storytelling is the art of telling stories. We could say that it has a lot to do with creative writing, the narrative techniques on which the novels and films in which we get lost at the end of the day are based and which have a common root within the Hero's Journey theorized by Joseph Campbell. Whe...

Doing them is good and right. But what are the right questions? Who should we do it to? And above all, how should we position them? Three questions [and more] to answer the question mechanism. Knowledge - the deep one - feeds on doubt to find form . The question, more than Socratic, is logical: we c...

No one should be afraid to sell the fruit of their work. It's no shame to want someone to buy from us, just as it's no shame to write to sell. Writing a sales page is not easy because it requires clarity with respect to one's business, method in writing and honesty with respect to what we propose, b...

Today we know that words are not just conventional codes. They were born from man listening to the world. They describe what they represent, evoke its meaning through sound . This is the reason why some sounds share the meaning in many languages and why often even if we don't know its meaning we can...

U m pa pa - U m pa pa - U m pa pa U m Um. Have you ever wondered why the waltz is so recognizable and memorable? Let's read the onomatopoeia again: u m pa pa - u m pa pa - u m pa pa u m Um. Letters that repeat themselves with the same cadence. And the accent? It always falls on the first one. The ef...

Just drafted your article and can't wait to publish it? Stop dear copywriter, first autocorrect it then we'll talk about it! Now the question is only one: Are you ready to proofread yourself without someone's help? If you opened this post, the answer is right in front of your eyes, don't you think? ...

It's easy to have a nervous breakdown when you're writing content for the web on a regular basis. Sometimes the ideas for writing well don't come and other times you have too many to be able to express them by writing a good online article . But do not worry. The greatest online copywriting experts ...

One of the great worries of every entrepreneur grappling with communication for his business is how to make his texts more engaging. A more than fair concern since our aim is always to create a relationship with our audience, so here are 3 writing techniques you can start with right away because the...

Can words guide the user towards completing an action? Certainly, but they must be chosen carefully to facilitate pleasant navigation. With UX Writing you can do it! USER EXPERIENCE: always take care of the user Let's start by taking a step back. What will the acronym UX that is seen so much on the ...

When it comes to communication, the various parts of a message are often clearly separated: on one side the text, on the other images/graphics/videos, in another drawer the moment in which the person who communicates is and in another still the world of whoever receives that piece of communication. ...

Persuasive Copywriting is the writing of texts that lead to , lead towards . It's that succession of words, emotions and stories that take you on a journey and lead you to action. Did you know that, beyond fantasies and hearsay , there are many techniques and tricks you can and must follow to make y...

      There is always a need to figure out how to improve your writing style . This applies to those who have to write a book or deliver an in-depth study. Or maybe he has to write a technical report. Not forgetting who wants to write a letter. There are students who ask how to improv...

      I have already dealt with the about page, when I proposed three creative exercises + 1 for writing it , today I return to talk about it, because I think that the about page is the most complex page to write on a site : it is content that requires great awareness of oneself and o...

      Telling a story with the STAR method allows you to be clear, concise and go straight to the point. The STAR method is very useful when you have to convey a lot of information in a short amount of time. On these occasions, preparing your stories in advance turns out to be an effe...

Among the tips that the platform has never tired of sharing with subscribers is to use a "show, don't tell" approach for your LinkedIn profile: rather than dwell on long-winded descriptions of previous professional experiences or studies, it is better to fill in the appropriate field of goals achiev...

How to write an effective business letter ? Perhaps, it's better to start with another question: why should one write a business letter nowadays? Indeed, for years now, we have been living in the era of emails , which are a practical and economical tool. Yet email didn't kill direct mail. On the contrary: looking for customers via paper corresponde...