In addition to writing, I am also an avid reader and, reading, I realized that the success or otherwise of a story rests on two solid foundations: immersion and emotional involvement (or attraction). If one of these two pillars is missing at a certain point in the story, its whole scaffolding collap...

Resolution is always a bittersweet moment. You have reached the end of the story. You've climbed the mountain and now you can plant the flag of completion at the top. But like the final moment of any job, this is also the end of all the fun you've had in your wonderful world of made-up people and pl...

And, now, the moment we've all been waiting for! The climax is the pièce de résistance, the main dish, of a novel. When we bring out the climax and lift the shimmering silver cloche off the serving platter, this is the piece that gets all the "oohs" and "aahs." The climax of a story should keep read...

The third act is the moment we've all been waiting for - readers, writers, and characters alike. This final section of the story is the crux . It's what we've been building all this time. If the first and second acts were engaging and aesthetic mazes, the third act is where the X marks the spot on t...

Now that we're past the midpoint, things are starting to heat up in our story. The second half of the second act is where your storyline really starts to explode. Your protagonist emerges from the dramatic event midway through the story with his decision to stop reacting and start acting. Almost alw...

In the middle of our stories something wonderful happens. There we were, minding our own business, toiling through the seemingly endless desert of Act II, when… whap! boom! click! - everything changes again. Legendary director Sam Peckinpah spoke about how he always looked for a "pivot" to hang his ...

Each segment of a story offers its own challenges, but perhaps none leave the writers more baffled than the second act. The beginning and end are hard to fix, but at least we have a checklist of things to accomplish. The center of the story, on the other hand, is like an empty yawn. We feel utterly ...

The first quarter of your story hinges on two important and irreversible moments: the triggering event and the key event. I have deferred our discussion of the trigger event and key events to this point in our series of articles, because these events can take place at any of the points in the story ...

Stories are a series of scenes. Some of these scenes are planned, some are even deliberately repetitive for the sake of emphasis. But some scenes change everything. These game changers are the plot points. They introduce significant elements and events that alter the subsequent course of history. Yo...

As promised we continue our journey on the secrets of the story structure. Once you've got the reader hooked, your next task is to put your first few chapters to work, introducing your characters, settings, and stakes. The first 20-25% of the book comprises your setup. At first glance, this may seem...

Readers are like fish. Smart fish. Fish that they know the perpetrators are out there to get them, drag them in, and catch them for the rest of their lives at sea. But, like any self-respecting fish, readers are not caught easily. They aren't going to give in to the lure of your story unless you've ...

What is the most overlooked, misunderstood and yet most important part of the narrative? If you cheated and looked at the title, you already know that the answer is structure . Most writers have two different reactions to the idea of story structure. Either he thinks it's something grand, but too my...

Interviews are a great way to practice writing skills, regardless of genre. But how do you write interview questions that produce effective conversations? I talk about it in this article and to find the answer to this very important question, as well as my experience, I also asked some writer and jo...

Writing for the market, tailoring your book to a well-defined audience, has pros and cons. In this article we try to find out the advantages and disadvantages of occupying a niche, so that you can evaluate your options. What does it mean to write for the market? The phrase writing for the market mea...

In recent years, I have often had to help the companies I work with in dealing with angry customers and complaint responses, especially in the banking, finance and insurance sectors. All sectors that deeply affect the lives of people and their families, where sensitivity is very high and the right w...

Writing easier is an act of courage and an act of love. For your brand and for your readers. And yes, it's a dense journey, sometimes a Homeric undertaking, but the result always offers breathtaking views. Complicating is easy, simplifying is difficult. To complicate, just add everything you want: c...

Tried to write a book but couldn't finish it? Would you like to have some success in writing, but every time you have an idea and you try, something blocks you? The question you really should be asking yourself is this: Do you have a writing system? Knowing how to write is only part of the challenge...

  "Unfortunately, there are no magic formulas that I can share; The most important thing is to start writing, regardless of the fact that each sentence is composed perfectly." Camilla Läckberg Cleaning in my tablet of the books purchased / loaded and then forgotten in the chaotic electronic lib...

Back to the corporate Tone of Voice, which I have already talked about in this article . I talk about it again, because whether you want to take care of your online communication yourself or decide to entrust the texts of your site to a professional, the tone of voice is a chapter that you will have...

How do you learn to write stories that know how to bind and capture readers, dragging them into their world alongside the protagonists? Can you learn to write stories ? And to invent them? When I started writing, many years ago, I made the biggest mistake anyone can make: I had read little or nothin...