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Caricamento Pagina: I - Marketing & Pubblicità - Insight adv - creative solutions

Glossary

Un glossario chiaro, essenziale ed accurato, per aiutarti a comprendere meglio il linguaggio del marketing e della pubblicità.

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Glossaries

Term Definition
Attention Index

The Attention Index (or Attention Score) is a composite metric used in digital advertising and media planning to measure the real effectiveness of an advert in capturing a user's active interest. Unlike viewability (which only measures whether an advert could be seen), the attention index seeks to quantify whether the advert was actually looked at and for how long.

Synonyms - Attention Score,Attention Metric,Digital Attention Index (DAI),Attention Rating
Audience Rating

The Audience Rating (or Audience) is a metric that quantifies the number of people or devices exposed to a particular piece of content (such as a television programme, radio broadcast, or an advertising message) within a specific time interval. It is the fundamental measure for determining the success of a programme and the value of the corresponding advertising slots.

Synonyms - Audience,Ratings,Listening Figures,Rating
Advertising Clutter

The Clutter Index (or Advertising Clutter Index) is a metric used in media planning to measure the density of advertising messages within a specific medium or communication channel (such as a magazine, a television broadcaster, or a web page) during a given time interval. In simple terms, it indicates "how crowded" a space is with advertising, by relating the total advertising space to the editorial or content space.

Synonyms - Clutter,Advertising Density,Advertising Saturation

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We started our collaboration with the InsightAgency, entrusting them with a strengthening of our Corporate Identity. They advised us on the creation of a new Brand and Logo and supported us in buil...
2013-10-02
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CEO & Founder / Esigitaly srl
I also leave my testimony regarding the working relationship with Insight Agency, I have been a customer for years now and I am very very satisfied above all for the competence and availability as ...
2013-09-16
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I had the opportunity to get to know Insight Agency when he started working with one of our clients, so I was able to appreciate not only their professional and creative approach, but above all the...
2013-09-16
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About

Insight Adv Ltd is a full-service advertising agency. We offer our customers Graphic and Web Design, Marketing and Strategic Communication services.

We create websites, e-commerce and fad platforms, commercials and promotional videos and applications for smartphones and tablets. We also offer digital & direct marketing, social media and content management services. 

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" It no longer makes sense to send a generic advertising message to the masses in the hope of persuading a few. "
M. Lawrence Light

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