Glossary
Un glossario chiaro, essenziale ed accurato, per aiutarti a comprendere meglio il linguaggio del marketing e della pubblicità.
Glossaries
| Term | Definition |
|---|---|
| GRP | GRP, an acronym for Gross Rating Point, is a fundamental unit of measurement in advertising planning. It expresses the total advertising pressure exerted by a campaign on a given audience. It does not measure how many unique people are reached, but rather the overall "weight" of the campaign, taking into account both reach (how many people see the advert) and frequency (how many times they see it). |
| GIGO | GIGO is an acronym that stands for "Garbage In, Garbage Out". It is a fundamental principle of computing and data analysis stating that the quality of the results (Output) produced by a system is directly proportional to the quality of the data provided as input. |

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