Thinking about using TikTok Ads for your brand or business?

With millions of users worldwide, Tik Tok offers a powerful and easy-to-use platform to help businesses advertise.

A wide range of tools allow you to set targets, create announcements and consult reports.
Ads on TikTok are an incredible opportunity for those who want to extend their reach, although they are not yet as popular as those on Instagram and Facebook . In fact, only a few have sensed their great potential and for this reason it is the perfect time to start using them. Whether it's sponsoring a small business on a budget or running a big campaign, TikTok offers effective tools to help brands succeed.

Just like Instagram, TikTok also has a sponsorship panel that automates the process of creating, optimizing and distributing ads. The budget can be invested on a daily or permanent basis, however the choice is not definitive and can be changed at will throughout the campaign. You can segment your audience by gender, age, geographic area, interests, and other specific variables. Even Tiktok, as well as Facebook and Instagram, allows you to create customized audiences and lookalikes to reach audiences similar to the reference ones.

Let's see better how the announcements are made. TikTok offers a variety of templates for businesses and brands. Most are visible on the scroll daily.

There are 5 types of ads on TikTok:

• In-feed
• Brand Takeover
• top view
• Branded Hashtag Challenge
• Branded Effects

With so many options to choose from, it can be difficult to find the right one. Below is an in-depth look at each one, to understand which one can work best for your company.

Tik Tok in Feed Ads

In-feed ads are the commercials that appear among users' videos when you scroll through Home in the "For you" section. If you still don't know TikTok and the "For You" section well, In-feed ads are like the commercials that appear when scrolling through Instagram stories .

You can get very creative results with In-feed video ads, in fact thanks to the duration between 9 and 15 seconds you can insert multiple calls to action . For example, you can invite your users to buy online and download your app or get them to your site with a click, directly from TikTok.

See what Adobe's call to action to sponsor Lightroom looks like:

Tik Tok Brand Takeover

Have you ever opened TikTok and immediately see an ad appear? If yes, these were Brand Takeover ads.

Brand Takeover ads appear as soon as you open the app – as full-screen videos for a targeted audience.

Eliminate offensive comments

If you'd rather not see inappropriate words in comments on Instagram Live, you can automatically hide offensive comments and manually filter comments that contain specific words or phrases. This is something we highly recommend doing, especially if you are a large brand with a large following.

Open your Instagram settings, scroll down to "Privacy," select "Comments," then toggle "Hide Offensive Comments" from "Off" to "On."

To filter comments that contain specific phrases, toggle “Manual Filter” from “Off” to “On,” then type the words or phrases you want to filter separated by commas.

 

 

It's one of the best ad types to build awareness and drive direct sales, since you can get your message across to interested people.

These ads not only appear when TikTok opens, but can be shown on the For You page in image, Gif or video format – with a link inside that redirects users to a Landing Page or Hashtag Challenge within TikTok .

See how Guess Jeans sponsored their #InMyDenim Challenge via TikTok. The first photo on the left is from Brand Takeover.

Brand Takeover Ads are unique in their category, meaning TikTok ensures that users see no more than one per day. In this way the content will have much more visibility and less competition.

This type may not be the most suitable if you are just starting to advertise on TikTok: its effectiveness makes it very expensive. For bigger brands with a big budget, it's a great opportunity to grow quickly and reach a good share of TikTok users.

 

 

TIKTOK ADS: Topview

Top View Ads are a new option similar to Brand Takeover. We find this format of Ads within the "For You" together with other videos, usually with the presence of a call to action.

Appears at the top of the For You page, the best showcase of all TikTok, with full-screen videos up to 60 seconds long with automatic playback and sound.

 

 

TIKTOK ADS: challenge with custom #

Custom # challenges are a unique opportunity exclusive to TikTok, visible on the discovery page. Similar to regular trending hashtags and challenges on TikTok, these types of ads are perfect for inspiring users to create content and build brand awareness , whether it's sponsored or not.

The best part about custom # challenges? Are very funny! They're a great chance to collaborate across brands and integrate seamlessly into the TikTok community.

To create a Challenge with a personalized #, it is essential to have concrete objectives: do you want to create awareness? Generate leads? Launch a new product?

When a user clicks on a sponsored hashtag, he is redirected to a TikTok landing page with the company logo, the link to the official website, a brief description of the challenge and popular videos linked to the same hashtag.

 

 

For massive exposure such as exposure on the TikTok search banner, figures of up to $150,000 per day are reached. this is a huge showcase but it's not the only way to engage people with your hashtags.

TIP: If you're looking for a less expensive alternative to get your challenge off the ground, you can partner with the most popular creators on TikTok, like Houseparty and Freal Milkshakes.

See how Houseparty in collaboration with Gen-Z heartthrob Chase Stokes (aka “John B” from Outer Banks ) managed to take their hashtags to the next level.

 

 

 

TIKTOK ADS: custom effects

TikTok has introduced customizable stickers to share, filters and AR lenses in the advertising package. These customizable lenses, similar to those of Snapchat, allow brands to create custom filters on the app.

Custom effects remain available for up to ten days at a time and are an excellent initiative to stimulate users to interact with your brand while having fun!

How much does advertising on Tik Tok Ads cost?

TikTok announcements are new – brands and companies are still experimenting with the platform – so it's not immediate to understand average costs or return on investment (ROI).

And now we come to the painful part of our guide dedicated to sponsoring on TikTok: the budget . In principle, since the ads on this platform are more effective , above all because they are less "clogged" than Facebook and Instagram, the cost encountered is on average higher than its "older brothers".

The minimum value that can be spent on TikTok is 20 dollars a day , very different from Facebook or Instagram where you can also start with 1 euro a day per group of ads. Considered running a campaign for 10 days, therefore, the expense to consider will be at least $200.