copywriting math formulas

It's easy to have a nervous breakdown when you're writing content for the web on a regular basis. Sometimes the ideas for writing well don't come and other times you have too many to be able to express them by writing a good online article . But do not worry. The greatest online copywriting experts have already found many solutions.

Over the decades they have tested, developed and popularized proven schemes that will make writing online smooth and rewarding. And the great thing is that they actually work! In this article you will understand how copywriting schemes can help you, which ones to use and when to do it. As a result, you'll save time and be able to write for the web more persuasively and faster.

Writing Well: Why should you use copywriting schemes?

At this point you may be scratching your head and thinking: why should I use templates to write articles online ? Wouldn't that make my job harder? With more to remember, isn't my head about to explode from information overload?

Well, hold on tight. The point is that the diagrams are designed for those who need to write effectively for the web: you don't have to be afraid of the blank page, because in their simplicity they will suggest what to write and how - freeing up space in the brain for your creativity. And, if you're worried about not remembering them all, don't worry. I've compiled the 44 best templates used by seasoned copywriters for years. You can use all these formulas in your blog and beyond.

For example:

And everywhere else you use copywriting. All you need to do now is bookmark this article and continue reading.

How to write a title for your blog: effective copywriting schemes

Headlines serve to capture the attention of readers and encourage them to read blog articles. Writing for the web often means starting right from the title. The problem is that there are many ways to write headlines and it often takes hours to find the perfect one.

The following schemes, on the other hand, (in addition to saving you time) provide you with excellent ideas for writing compelling web titles and can also be used as the subject of e-mails and in the headers of landing pages.

1. Who else…?

The “Who else…” formula is the creative alternative to the usual “How to” headline: by including readers in the headline you give a sense of connection and personalization to your online writing .

Here are some examples:

2. The secret of…

This pattern is perfect for writing headlines that make readers feel engaged, as if they know some confidential information. Create an emotional response. If readers don't click in and read, they won't discover the secret and will ideally be left out.

Here are some examples:

3. Here is a method that helps [Recipients] to [Benefit you can provide]

With this copywriting scheme you are telling your readers that you can help them on a very specific topic. You're helping them find what they need (and maybe they didn't know they were looking for).

Here are some examples:

4. Little known ways to…

The formula of "Little-known ways" draws on the sense of scarcity, one of the basic principles of persuasion, developed by the psychologist Robert Cialdini, and which you must know if you want to write well for the web. To your readers, that translates to "not many people know, but I'm telling you." People love to be where the best information is found. By using this strategy for an article title , you are metaphorically opening the door for him.

Here are some examples:

5. Get rid of [Problem] once and for all

Who wouldn't like to permanently eliminate a problem from their life? Here you are promising to do it for your readers and it is a challenging statement. If you use this idea to write your headlines, make sure you live up to this promise with your content.

Here are some examples:

6. Here's a quick way to [Fix a problem]

The time is essential. Your readers have none of the long, complicated solutions to their problems. With this formula, you create a headline that shows them that you understand that their time is valuable and are willing to give quick tips to solve their problems, so they can get on with their day.

Here are some examples:

7. Now You Can [Have or Do Something Desired] [Amazing Circumstance]

This type of headline is perfect for showing your readers that they can achieve something with great results. Using positive language helps build a good relationship with your readers and shows how you support them in their research.

Here are some examples:

8. [Do Something] As [World Expert]

When you're out of ideas for writing a headline, you can get great results by citing an authoritative source (on the subject) as an example. Human nature aspires to be better; and who better to look like than an industry expert who has already been successful in that field?

Here are some examples:

9. [Have/Build] to be proud of

Introducing an element of pride in your article titles creates an emotional connection with your readers . Get the message across that not only are you proud of what they do or will create (using your advice), but that you're also proud of them specifically.

Here are some examples:

10. What everyone should know…

When you use this formula, you are telling your readers that they should already know something. It taps into their fear of missing out . If they don't know this “thing” could they miss out on a learning opportunity?

Here are some examples:

11. [number] [object] [person] will love

Use this ultra-specific title in your blog if you want to target ideal readers , who will feel like the article was written for them, which leads to higher click-through rates.

Here are some examples:

12. As [action] When [action]: [person] Edition

When people are looking for answers, they'll likely find themselves typing “how” at the top of the question on Google. This blog headline idea goes a step further, specifying “when” along with the type of person the search is aimed at, to make it suitable for the typical reader.

Here are some examples:

13. The (friendly) guide for [person] to [activity] (final line)

When we use the term "guide" in a headline, it implies that the content will be covered in depth. This headline outline is perfect if you plan to write a blog post that is long but also targeted to a specific group of people. The final section has the function of the hook, because it highlights a problem that readers are still trying to solve.

Here are some examples:

14. Why [action]: Every [person] should be aware of [something]

Starting the title of an article with “why” (a certain situation has taken place) grabs the reader's attention. Couple that with a category of people and a pertinent statement that this particular group should be aware of and you have a winning headline .

Here are some examples:

15. [Number] Ways to [Action] Your [Something] Without Having to [Action] [Item]

Sometimes we can have trouble achieving a certain result due to an obstacle, which can be time or money. This headline idea is simple to apply because it highlights this problem and offers a solution.

Here are some examples:

16. [Number] Signs that [Subject] [action] (Don't worry: [final line])

The idea for writing this title is to divide it into 2 parts: the first part tells the readers about a problem that is occurring, the second part reassures them (that everything will be fine). Showing the before and after of a situation is a technique that allows you to write for the web by immersing the reader in the problem that you solve.

Here are some examples:

17. [Action] for [Time] [Result]

You can use the pattern in this title if the outcome mentioned is based on spending a certain amount of time performing a certain action.

Here are some examples:

18. Even [Who/What] can [action] [final statement]

A little inspiration can help anyone take action, whether it's buying a product or clicking on a headline. This pattern tells the reader “hey, you can do that too!”

Here are some examples:

19. [Action] your [competitors/enemies] to [action] [result]

If you are a marketing expert and your goal is to improve your Google ranking, then the idea of writing a headline that mentions “beating your competitors” will sound very appealing to you. This scheme conveys the importance of being competitive, suggesting a goal or pushing for a certain action .

Here are some examples:

20. We [verb] [object]: here's what we learned

This copywriting scheme for writing well online is based on a case study presentation. The headline shows an action you've taken, and the content will deliver the results.

Here are some examples:

Writing articles for the blog: the best copywriting schemes

There are many ways (some better and some worse) to write blog articles . The same can be said for site pages and all other important copy areas. The outlines below will help you organize your writing so you get the results you need:

21. AIDA - attention, interest, desire, action

One of the best-known writing formulas among copywriters is that of AIDA.

Here's what it means:

Here is an example:

22. PAS: Problem, Agitation, Solution

PAS is another popular formula for copywriters . It's simple but extremely effective, proving that sometimes "simple" is so much better than anything else. It also has endless applications in email headlines and social media posts .

Here's how it works:

Here is an example:

“You are shamelessly ruining your blog (this will save it)”

23. IDCA: interest, desire, conviction, action

Similar to AIDA, this formula further stimulates attention at times when you already have the reader's attention . The goal is to reassure and get readers to take action.

Here's how it works:

24. ACCA: warning, understanding, conviction, action

ACCA is a variation of AIDA that focuses on clarity and understanding. Remember that writing for the web above all means making the reader have little effort, explaining immediately how you can be useful to him.

Here's how it works:

25. AIDPPC: attention, interest, description, persuasion, proof, closure

Robert Collier invented this variant of AIDA. He believed this was the best way to create a sales letter.

Here's how it works:

26. AVPPA: attention, advantage, proof, persuasion, action

Here's how it works:

27. PPPP (Picture, Promise, Prove, Push): Paint, Promise, Prove, Push

This outline by Henry Hoke, Sr uses the four cornerstones of copywriting and draws on storytelling to create an emotional connection with the reader to great effect.

Here's how it works:

28. The 6+1 formula

The 6 +1 formula was created by Danny Iny as an alternative to AIDA and focuses on the importance of using context in copywriting

29. Quest (Qualify, Understand, Educate, Stimulate/Sell, Transition): Prepare, Understand, Educate, Sell, Transform

The QUEST copywriting formula works like this:

30. AICDVSAAO

This pattern is useful to use due to its almost gradual nature. Using this sequence you will be writing a full blog post and getting results in no time.

Here's how it works:

31. Pastor: problem, amplification, solution, testimony, offer, response

The PASTOR formula is from John Meese . It is an excellent solution for writing different types of texts for the web: Landing Pages, Sales Pages and articles for a successful blog .

Here's how it works:

32. FPCI: familiarity, audience, cost, education

This scheme, more than a writing scheme, is a scheme to be used before starting an article to ask yourself 4 basic questions and decide:

Writing for the web: Copywriting schemes for Call To Action

By now you should know the importance of being able to write calls to action well . In the web writing process, CTAs are the most concrete part, the one that drives conversions. Without calls to action, your readers won't know what to do after reading an article or page on your blog. CTAs will direct them exactly where you want them to go. Let's look at some schemes that will make creating CTAs much easier.

33. TPSC (Text, Placement, Size, Color): text, placement, size, color

The TPSC formula covers the four key areas to consider when creating a button with a CTA:

34. Elements Of An Offer Formula

If you don't yet know how to write an effective CTA, Elements Of An Offer Formula explains exactly what you should include.

Here are the key points:

35. RAD (Require, Acquire, Desire): Request, Acquisition/understanding, Desire

This formula takes into account the 3 things that need to happen before someone clicks on your CTA, which are:

  1. Visitors must find the information they need
  2. Visitors should be able to understand your CTA easily
  3. They need to want what's beyond your CTA

This provides you with exactly what you need to create the perfect call-to-action.

Here's how it works:

36. “I want” button

This formula is simple and pretty self-explanatory. Simply fill in the blanks to create a CTA for your button:

Here are some examples:

37. “Get” button

Similar to the above formula: just simply fill in the space. Add text to your "Get" button explaining what your readers will get if they click on it.

Here are some examples:

Writing for the web: emails, copywriting schemes for successful objects

The following patterns were designed for email subject spaces, but they work just as well in other blog areas as well. Many can also be used, to great effect, as blog post titles .

38. The Schema Report

The report schema is used in news headlines and can be a good fit for blogs that focus on trending topics .

Here's how it works:

Here are some examples:

39. The Data Schema

The data schema uses statistics to increase interest and curiosity in a title. Writing for the web doesn't just mean writing stories, on the contrary, it is often the data and practical information that give the final push to the reader to convince him to take an action or to buy a product or service.

Here's how it works:

And some examples:

40. How to

The “How-to” scheme is known among most web writers as a quick way to explain content. You can use this formula in higher traffic sites because it works really well.

Here's how it works:

And some examples:

41. The formula that investigates (The Rule of 5 W+1 H: who, what, when, where, why, how + action)

The 5 W + 1 H rule in Italian corresponds to the questions: Who? What? When? Where? Why? How+[action]?
This formula became famous when, around 1940, it began to be taught in Anglo-Saxon schools of journalism. Today it owes its fortune to writing for the web thanks to the flexibility with which it can be used both to write interesting incipits and to set up articles, reports, etc.

Example: Start today and publish one article a week to increase your blog's readership.
WHO? = you (implied)
WHEN? = from today
WHAT? = publish articles
AS? = one a week
WHERE? = in your blog
WHY? = to multiply the readers

Since this pattern is used a lot, I suggest you read my article on the Rule of 5 Ws and 1 H

42. The Approving Formula

The endorsement formula uses a form of proof to add weight to what you're offering. This is achieved through testimonials, quotes and other forms of endorsement.

Here's how it works:

Here are some examples:

43. This/That Scheme

This/That scheme is very easy to use. Simply ask a question or write a statement in the header using the words “this” or “that”.

Here are some examples:

44. Brevity

It's all about this. Only one, two or three words are used to get the readers attention; can be used in conjunction with other layouts in any area of your blog.

Here are some examples:

Writing Well: Final Thoughts

Content marketing isn't just about promotion, statistics, and analytics. Often, the words you use and how you combine them on your blog, website or social pages have the biggest impact on your bottom line. To really level up your content, it pays to use some of these powerful blog copywriting schemes.

Don't use them are in headlines and articles, but anywhere you use written content, including:

These schemes have been used for years by industry experts who have shown that they can achieve great results.